In our Monday Morning Sales/Marketing Meeting Video Seminar, included a review of how manufactured housing compares to conventional housing in terms of the quality of credit attracted.
The same video covers best practices for sales centers and communities looking to see more residential style homes, vs. the entry level product that has so long dominated in many markets.
This report focuses on a related issue. To recap part of the prior report, as the Credit Human/Barry Noffsinger video seminar outlines, good credit and higher incomes are the areas of greatest opportunities for manufactured housing. There are those, like Noffsinger, MHARR and MHI’s CEOs – and this publication’s publisher – who’ve said they believe that 500,000 or more new home sales per year can be achieved sustainably.
These following two graphics – seen through the lens of the best practices linked above – should be one of the MH Industry’s wake up calls.
For those sales professionals who don’t think there are any qualified buyers out there, these facts – and the Noffsinger video seminar – are all among the evidence that proves differently.
These 2 graphics are part of the fact-based State of the Manufactured Housing Industry in November, 2017.
Note the video below, which spotlights a retailer who is selling those better qualified customers.
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