According to the Manufactured Housing Institute (MHI) website resources section is their declared: “2024 MHI Policy Objectives.” Five different categories are mention on the date (8.10.2024) that this fact-check and related analysis occurred. Those five areas of MHI’s policy objectives focus are as follows. 1) Energy Standards for Manufactured Housing. 2) Financing. 3) Zoning. 4) HUD Code. 5) Land-Lease Communities. There is no specific mention on that page of any effort to improve the industry’s public image, although perhaps that may be tangentially implied by the statement: “Educate policymakers about the benefits of land-lease communities.” Under zoning, they used the word “preemption” but failed to say the phrase that MHI’s CEO Lesli Gooch and others have themselves said is important, namely: “enhanced preemption.” Nor did they link “preemption” to the Manufactured Housing Improvement Act of 2000. Before diving into a deeper critique of MHI’s so-called “2024 MHI Policy Objectives,” it is only fair to give their statement verbatim as they are posted at this time. Note that at the end of their policy statement their own website says under “Keep Exploring” and “Related Resources” this: “Sorry, we couldn’t find any related resource.” So, for some visitors to their website these few words that follow would be their impression of what MHI’s stances are.
As it is baseball season: first, some warmup items fresh from the MHI website. Then ‘the pitch’ will begin in Part II. “Weasel words” will be explored in Part II.
Part I
1) From the MHI website page named above are the following.
Energy Standards for Manufactured Housing
Related Resources
Sorry, we couldn’t find any related resource.”
Part II – Additional Information with More MHProNews Analysis and Commentary
#1) There are smaller and larger problems with the above. First, let’s note that while MHI claims in the above that those are their policy priorities, the so-called MHI Action Center page on 8.10.2024 has no action steps available for members to take to advance any of those so called “priorities.” Oops.
What kind of “priority” requires no action?
Next, there will be a mix of some smaller disconnects between their words and claims, which will work into the larger concerns further below.
#2) Inconsistency of Information on MHI’s Website and Documents Continues.
Since MHI rebuilt their website about a year ago, even though it appears that there is less content available to the public than was previously posted there, what information is given is incontinence.
a) For example, the say on their “About Us” page that MHI Executive Committee member “Cody Pearce” is with: “Cascade Financial Services, LLC.” However, on another linked page, MHI said that Pearce is with Yes! Communities. Which is it?
b) On their About us page they said on 8.10.2024 in part that: “our 1,000 member companies provide housing for more than 22 million Americans.” That is at best an exaggeration, but set that aside for now. Right or wrong, those claims are also contradicted by another MHI document linked here which claims that there are 21.2 million Americans living in manufactured housing. Which is it?
c) As that previously explored MHI document noted above and linked here partially itemized, there are several disconnects between MHI claims about both their own organization and about supposed ‘facts’ about the manufactured housing industry. As a prior fact check by MHProNews of MHI’s website reflected, at one point, MHI had several of their board members posted twice. Didn’t anyone at MHI check that once the website provider/manager said they were finished? Are sloppy work and contradictory details too inconsequential for MHI leaders to be bothered with? Are they so busy working towards those policy objectives that they can’t be bothered to inspect their own website? If this is their work product on their own website, why is it surprising that the Manufactured Housing Improvement Act of 2000 and its “enhanced preemption” provision, which Kevin Clayton (Clayton Homes) and William “Bill” Boor (Cavco Industries – see #7 below) on behalf of MHI said they want enforced isn’t being enforced approaching a quarter of a century after it was enacted? What precisely is occurring at MHI? What do MHI leaders do ‘for the industry’ with their time?
d) If MHI team members and leadership can’t be bothered by getting the limited information on their own website double checked and consistent, why should industry members and outsiders looking in think of them as a reliable source for information? If MHI can’t get information on their own pared down and limited platform consistent and accurate, then why should it be a surprise that they can’t, won’t or don’t achieve enforcement of the two key laws that they and MHARR worked to get into law so many years ago for the benefit of industry growth? Why is it a surprise that manufactured housing is operating at about 1/4th of the level that it did in the mid-to-late 1990s?
e) That MHI leaders read our publication on a regular basis is a matter of record. Apparently, perhaps due in part to years of fact-checks by MHProNews and our MHLivingNews sister site, MHI will ‘fix’ an error after MHProNews reports it enough times. Plus, there are the periodic pokes by the Manufactured Housing Association for Regulatory Reform (MHARR) at MHI’s action/behavior (and/or the lack thereof). What that magic number of times that MHI must be publicly shown their errors before they act to fix something, it is difficult to say, because it is also inconsistent in our experience. From little to significant details, a percentage of what MHI says is contradicted by their own website and/or by the statements of some of their leading members.
And that inconsistency with some of their leading members may be a problem for the association, the board, and their senior leadership for reasons addressed in some of the reports found in the headlines for the week in review that follow. But before pivoting to those headlines, previously reviewed were other aspects of the MHI website that are linked below.
That noted, let’s go deeper before delving into weasel words.
3) MHI’s website developer/provider: “Website by Yoko Co.” MHI is certainly free to select their website service provider(s). But on several levels, despite the fact that a Democratic staffer told MHLivingNews that MHI is seen as “anti-consumer” on Capitol Hill, and even though MHI gives PAC money to members of both major parties, there seems to be a tilt toward left-leaning providers and politicos. MHI specifically endorsed a housing plan advanced by Democrats that fails to mention “enhanced preemption” in the context of the already enacted Manufactured Housing Improvement Act of 2000. Didn’t they say on their website, as was quoted in Part I above, that they want to:
- Strengthen HUD’s policy and engagement regarding zoning and preemption.
Did they mean that or not?
4) MHI claims that Molly Boyle is their media contact. But with some 10 or more direct outreaches by MHProNews to Boyle, she has yet to respond a single time with any substantive reply. What sort of media contact is she anyway?
In fairness to Boyle, former MHI senior vice president and general counsel, Rick Robinson, at least publicly acknowledged in front of dozens of manufactured housing industry professionals in response to an inquiry by this writer for MHProNews that: “Tony, I will not be taking questions from the press.” Perhaps Boyle is only supposed to answer question from select news media?
5) As context and disclosure for newcomers and longer-term readers alike, MHI in years past provided items, had this writer and others doing work for MHProNews as speakers at MHI events. MHI and/or MHI members paid MHProNews to provide marketing. Leaders at MHI publicly thanked and acknowledged MHProNews for our pro-industry, accuracy, and pro-growth efforts. Our editorial stance toward ethical business practices and sustainable growth has never wavered. But as MHProNews began to become aware of the fact that MHI at various times seemed to say something at odds with often serious information, MHI’s stance toward this platform arguably grew cooler, and cold: reportedly to the point where an MHI-member/then surrogate encouraged a boycott of this pro-growth, pro-ethical business practices platform. Keep in mind that a boycott can be an antitrust violation, more on that and how it plays into modern manufactured housing and America more broadly is discussed in an article further below in the headlines in review. That segue noted, MHI apparently began to noticeably avoid accountability and explanations that were once promptly given when an MHProNews inquiry was made to an MHI leader. These were not only emails or other direct communications, they were publicly manifested too. Examples of that were documented below.
6) While there are numbers of significant issues that MHARR, some of MHI’s own past and current members, and others have raised with MHI (that they appear to routinely ignore), perhaps the single most important issue is that of zoning and placement barriers. MHARR has named it one of the top two, in a report linked here. Notorious but prominent MHI member Frank Rolfe has said that he blames MHI for the current state of low production in the industry. One of the top 5 producers of HUD Code manufactured homes in the U.S. at this time, an MHI member, has said that zoning barriers are the single biggest headwind that manufactured housing faces.
“Look, the biggest headwind of this – in this entire industry is where to put these [HUD Code manufactured] homes.” – Duncan Bates, President and CEO of MHI member Legacy Housing (LEGH).
7) It has been said that MHI is composed of “insiders” and “outsiders.” Legacy, while a MHI member, is per sources deemed an “outsider.” In the “insider” category is William “Bill” Boor, CEO of Cavco Industries. Boor has stated in formal remarks to Congress a year ago in far more specific language than is found on MHI’s website in Part I #1 above the need for HUD to consistently enforce the MHIA’s enhanced preemption provision. But the question must be asked: are MHI and Boor merely posturing? Or are they sincere when they say that they want enhanced preemption and the MHIA fully enforced?
Also, on the so-called “insider” list at MHI are member companies Equity LifeStyle Properties (ELS), which has their COO Patrick Waite on their “executive committee” of their main board of directors, and Sun Communities, which also has a board seat. ELS and Sun have openly stated in their investor relations pitches the point that a lack of new developments in the 21st century and “Nimbyism” are useful to their business models.
8) You can’t square those two opposing stances by key figures involved at MHI. One the one side are remarks by Cavco’s Boor, now MHI’s chairman, and MHI CEO Gooch are both on record saying they want to see enhanced preemption enforced. On the other hand, are those remarks by ELS and Sun Communities.
9) Because MHI won’t respond directly, either to MHProNews, nor to MHARR, nor is it known that MHI has responded to concerns raised by MHI members such as Duncan Bates/Legacy Housing and Rolfe, one must look to behavior instead. And the behavior at MHI speaks volumes.
10) To illustrate the problem, and the behaviors/actions/inactions involved, consider these Q&As with left-leaning Bing’s AI powered Copilot.
Copilot, with respect to the manufactured housing industry. There are two key national trade groups that represent professional interests, correct? They are the Manufactured Housing Institute, which is the larger of the two and says that they represent the interests of “all segments” of manufactured housing. Then there is the Manufactured Housing Association for Regulatory Reform (MHARR), which plainly say that they represent producers. So, “the Institute” represents production and post-production, while MHARR represents independent producers (production), correct? Duncan Bates, CEO of Manufactured Housing Institute member Legacy Housing has said during an earnings call that: “Look, the biggest headwind of this – in this entire industry is where to put these homes.” Several organizations have identified zoning barriers as important to limiting manufactured home industry production, including, but not limited to, the Urban Institute, Lincoln Institute, Harvard’s JCHS, and the Niskanen Center for housing policy, among others, correct? The Manufactured Housing Institute says that they want “enhanced preemption” under the Manufactured Housing Improvement Act of 2000 (a.k.a.: MHIA, 2000 Reform Act, 2000 Reform Law, etc.), right? But is there any evidence that they have publicly threatened, much less sued, to get “enhanced preemption” enforced? Provide some facts and analysis on the importance of that, correct, confirm, or clarify as needed, and link results.
Certainly! Let’s dive into the details of the manufactured housing industry and the trade groups involved.
- Manufactured Housing Institute (MHI):
- The Manufactured Housing Institute is the primary national trade organization representing all segments of the factory-built housing industry. They serve as a trusted partner, advocate, and industry leader1.
- MHI’s membership includes manufacturers, developers, retailers, community operators, investors, lenders, suppliers, and state associations. In essence, they cover a broad spectrum of interests within the industry2.
- Their mission is to elevate housing innovation and expand attainable homeownership. They focus on research, promotion, education, government relations, and building consensus within the industry3.
- Manufactured Housing Association for Regulatory Reform (MHARR):
- MHARR represents a narrower segment of the industry: independent producers (manufacturers). Their focus is on regulatory reform and advocating for the interests of manufacturers4.
- Zoning Barriers and Industry Production:
- You’re absolutely right that zoning barriers play a crucial role in limiting manufactured home industry production. Organizations like the Urban Institute, Lincoln Institute, Harvard’s Joint Center for Housing Studies (JCHS), and the Niskanen Center have identified these barriers as significant challenges1.
- Finding suitable locations for placing manufactured homes remains a critical issue, as Duncan Bates, CEO of Legacy Housing (an MHI member), highlighted during an earnings call1.
- Enhanced Preemption and the MHIA:
- The Manufactured Housing Improvement Act of 2000 (MHIA) aims to enhance the regulation of manufactured housing. One key provision is preemption, which ensures that state and local regulations don’t unduly restrict the placement of manufactured homes.
- MHI advocates for “enhanced preemption” under the MHIA. This means strengthening the federal preemption to prevent local zoning laws from impeding the placement of manufactured homes.
- However, there isn’t clear evidence that MHI has publicly threatened or sued to enforce enhanced preemption. The importance lies in ensuring that manufactured homes can be sited efficiently and affordably, benefiting both the industry and potential homeowners.
For more information, you can explore MHI’s website1. If you have any further questions or need additional clarification, feel free to ask! 😊
11) Note that in this follow up Q&A, Copilot starts by saying: “You raise an astute observation!” “The gap you’ve identified is indeed significant. While some at MHI advocate for enhanced preemption and more developing, others may prefer the status quo due to their business models or other reasons.”
Copilot, while I’d broadly agree with your remarks, the call with Duncan Bates is not found on the Manufactured Housing Institute, website is it? That said, perhaps as signficant is the fact that Equity LifeStyle Properties and Sun Communities, two prominent MHI members, have said in their respective investor relations statements that a lack of new developing and even “Nimbyism” is part of the ‘strategic advantage’ to their business model, correct? So, there is an obvious gap between some at MHI claiming they want enhanced preemption enforced and more developing, while others at MHI openly or tacitly seem to want the status quo for their own reasons. Isn’t there ample evidence to suppor that concern? Correct, confirm, or clarify as needed and link results.
“Weasel words is an Americanism that paints a vivid picture of cowardly deception.”
Weasel Words And Other Ways We Avoid Telling The Truth
Weasel is language that sounds wishy-washy, even sneaky.
“Weasel words” are a colloquial term for words or phrases used to avoid being forthright. Weasel words are used when the speaker wants to make it seem like they’ve given a clear answer to a question or made a direct statement, when actually they’ve said something inconclusive or vague.
Grow your business
Get the tools, platform and information you need
WHY MHI
Mission Statement
MHI is the national trade organization representing all segments of the factory-built housing industry. MHI serves its membership by providing industry research, promotion, education and government relations programs, and by building and facilitating consensus within the industry.
There is a club. Odds are over 99 to 1 that you aren’t in it.
scroll down to the video and watch it before you read the article. Crude, but the live audience howled with laughter.
The singer in the music-video posted below reportedly lived in an
upscale manufactured home community for some years.
What’s News on the Masthead
There is a club. Odds are over 99 to 1 that you aren’t in it.
Select Items from Tim Connors, CSP, the Words of Wisdom
There is a case than can be made that Connors advocates for a club than anyone can be a part of and benefit from.
What’s New on the Daily Business News on MHProNews
Saturday 8.10.2024
Friday 8.9.2024
Thursday 8.8.2024
Wednesday 8.7.2024
Tuesday 8.6.2024
Monday 8.5.2024
Sunday 8.4.2024
Part IV (Traditional Postscript)
It would be unfair to say that everything that has gone wrong for manufactured housing is due to MHI. There are a conflation of factors involved, as MHProNews has reported for years. Several of the reports above make that point clear. But what makes the scenario with MHI vexing and pernicious is precisely because MHI claims to be ‘on the industry’s side,’ when they apparently are on their own side. More specifically, they are on the side of the consolidators of manufactured housing and their very narrow business model thesis that is geared toward industry underperformance in order to establish apparent barriers of entry, persistence, and exit within manufactured housing for the stated purpose to consolidate a fragmented industry.
What was once a matter of hypothesis and speculation are now a matter of well documented records, behaviors, and growing evidence.
Businesses that endured for decades, sometimes for a half-a-century or more, vaporized when confronted with the weasel words and related behaviors of insiders and outsiders alike.
The solution to the affordable housing crisis is fairly simple. More homes of all kinds are needed, including millions of more HUD Code manufactured homes. The math is difficult, if not impossible, to refute.
It takes several hours to put together a report like this one. For regular readers, our reports tend to be more detailed, so that no one can honestly say that there is a lack of evidence. The problem isn’t a lack of evidence at all. The problem is that there is so much evidence of wrongdoing, conflicts of interest, failure of various board members and entity leaders to do what is right that it seems almost unbelievable.
That is why gaslighting and weasel words are needed by the perps involved. For the sake of their own hides, they must posture effort, otherwise, the con job would be exposed.
We have noted before, and now do so again, that while some in MHVille appear to be corrupt, that should not be construed as to implying that all are corrupt.
MHProNews once more invites board or senior staff leaders at MHI, their designated spokesperson Molly Boyle, or there outside attorney David Goch to respond publicly to these allegations and evidence. But don’t hold your breath. Nevertheless, if they surprise us with their wisdom and words, we’ll plan to share them as we did those of the MassMHA in the Parakeet Communities report above.
It isn’t just manufactured housing that is steadily being consolidated. America is also being steadily monopolized. See the Saturday report above for some details, because that battle is evolving. Voices on both sides of the left-right divide in the U.S. often agree on that point that monopolization of various markets, including manufactured housing, is a vexing reality. But the problem isn’t agreeing on the facts, because the evidence is there. The problem is having the willpower to deal with those facts. Because as matters currently operate, some believe that they benefit from the status quo. The powers that be are happy to pay figureheads to do their bidding. That’s why weasel words exist.
Programming notice. We have entered into what some call “earnings season” for several publicly traded companies in manufactured housing. In the days ahead, several firms from huge to more modest in size are going to be examined. Their own statements, in their own words, will be unpacked with expert analysis and commentary.
Stay tuned to the one and only source for consistently accurate, in depth, fact-packed reports with analysis and expert commentary into the often-curious world of manufactured housing. MHProNews may report the weasel words of others, but here we have consistently provided the truth, and exposed the deceptions, in hopefully sufficient detail so people can see reality and act accordingly. ###
Again, our thanks to free email subscribers and all readers like you, as well as our tipsters/sources, sponsors and God for making and keeping us the runaway number one source for authentic “News through the lens of manufactured homes and factory-built housing” © where “We Provide, You Decide.” © ## (Affordable housing, manufactured homes, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)
By L.A. “Tony” Kovach – for MHProNews.com.
Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing.
For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.
This article reflects the LLC’s and/or the writer’s position and may or may not reflect the views of sponsors or supporters.
Connect on LinkedIn: http://www.linkedin.com/in/latonykovach
Related References:
The text/image boxes below are linked to other reports, which can be accessed by clicking on them.’