Research compiled from several sources as reported by Get Codeless yielded the following bullets about blogging trends and related business to business (B2B) marketing data. The importance of their factoids will be more apparent further below.
Latest Blogging Statistics and Trends in 2019:
- The average blog post length is 1,050 words
- The average word count of top ranked content in Google is between 1,140-1285 words
- On average, only 18% of companies’ blog posts are over 750 words
- Longer, in-depth blog posts generate 9x more leads than short ones
- The average blog post takes 3 hours 16 minutes to write
- Blog titles with 6-13 words get the most consistent amount of traffic and hits
- 64% of B2B marketers outsource blog copywriting
- Negative messaging can result in a 63% click through rate lift over more positive ones
- Content marketing will be a 300 billion dollar industry by 2019
- Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads
- The median annual spend on content marketing in 2015 was 1.75 million for large companies
- B2B marketers spend 39% of their budget on content marketing
- Companies that implement content marketing strategies see 6x higher conversion rates than those who don’t
- Content marketing produces 3x the amount of leads as traditional marketing
- The demand and use of infographics has increased 800% in the last year
- 78% of consumers trust your brand if you create more customized content
Against that backdrop, consider the traffic report on MHProNews top 2 cPanels, as reported by Webalizer this morning at the date/time as shown further below.
Data requires context to be relevant. Keep in mind that our industry, per Cavco Industries data, has about 75,000 full time workers.
There’s no known industry statistic on what percentage of those workers are management or decision makers, vs. performing tasks that are less likely to be attracted to a site like this. But it is arguably clear that the lionshare of those decision makers from MHVille are on MHProNews routinely, per third-party data, as shown.
As Barry Cole put it:
With that introduction, let’s look at MHProNews site data per Webalizer on this date.
Summary Period: April 2019
Generated 22-Apr-2019 07:01 CDT
|
Daily Avg |
||||
| Hits | Files | Pages | Visits | |
| 9606 | 8244 | 8492 | 3555 | |
| Apr-19 | 75132 | 60793 | 44953 | 8500 |
| 53445 | 12055 | |||
To date in April 2019, of those estimated 75,000 full time workers in MHVille, there are over 12,000 daily visits here on MHProNews and over 53,000 pageviews. Considering MHProNews typically publishes about 4 new posts during the week, it is noteworthy that 4.43 pageviews per visitor. That means previously published content is being routinely viewed too.
The monthly totals for April 2019 are as follows.
|
Monthly Totals |
|||||
| Sites | KBytes | Visits | Pages | Files | Hits |
| 2637 | 5186994 | 78221 | 186831 | 181387 | 211340 |
| 32499 | 77265286 | 187011 | 988987 | 1337465 | 1652919 |
| 265232 | 1175818 | ||||
Yes, you are seeing those spotlighted totals correctly. There have been 265,232 visits, and 1,175,818 million pages viewed on MHProNews so far in the month of April, 2019.
Because of how Webalizer’s data is organized during a given month, the totals below are somewhat less than 51 weeks. That said, here are the ‘annual’ totals.
| KBytes | Visits | Pages | Files | Hits |
| 55388431 | 633487 | 1725580 | 1856922 | 2129217 |
| 1300268060 | 2800961 | 15092795 | 21062077 | 25999753 |
| 1.36E+09 | 3434448 | 16818375 | 22918999 | 28128970 |
There’s been 3.434 million visits in the ‘annual’ snapshot, and over 16.8 million pages viewed here on MHProNews.
Diving Deeper
Note that MHProNews has a mix of troubling or ‘bad’ news, along with ‘good’ news. Now, recall the data point from Get Codeless, above.
- Negative messaging can result in a 63% click through rate lift over more positive ones
Let’s flashback to an on-the-record comments by Legacy’s Casey Mack.
Now, recall the bullet above:
- The demand and use of infographics has increased 800% in the last year
Do you see the relationship? Keep in mind, Mack is Legacy’s digital marketer.
Then, let’s consider again a few more quotes from Get Codeless.
- 78% of consumers trust your brand if you create more customized content
- The average blog post length is 1,050 words
- The average word count of top ranked content in Google is between 1,140-1285 words
Then consider this on-the-record comment from an independent.
While we mix-it-up on the length of posts, a number of articles on the Daily Business News on MHProNews are often in those longer categories that get more readers.
- On average, only 18% of companies’ blog posts are over 750 words
- Longer, in-depth blog posts generate 9x more leads than short ones
Let’s take on more quote from Legacy’s Mack.
MHProNews uniquely:
- Follows the money.
- Follows the facts, evidence, uses logical analysis, and looks at historic trends.
Nor does this site merely regurgitate the Arlington, VA based Manufactured Housing Institute (MHI) talking points that Omaha-Knoxville and ‘big boy’ firms want to promote. Rather, we consider what they and their affilates say in the light of facts, evidence, and results.
One more set of data, this time according to MailChimp.
- MHProNews has a 227.8 percent higher click through rate on our emailed headline news than others in “media and publishing” mailing lists.
- The open rate for MHProNews is 120.8 percent higher than others in “media and publishing.”
While mainstream news media readership is down, per the Pew Research report below in 2018, MHProNews readership has been rising.
There are more reasons why MHProNews is the runaway #1 most-read trade media. But the facts above are important not only to marketers, but to the industry at large for several reasons. This is where professionals from manufactured home operations of all sizes come. A percentage of those readers are researchers, investors, advocates, and public officials.
The more MHProNews has focused on the issues that others shy away from in industry publishing, the higher MH Professional readership and engagement have become.
You can’t fix problems that is being obscured by much of the rest of the industry’s media and a number of MHI affiliated trade groups. Who says? How about Zig Ziglar?
Thanks for being a reader. For those looking to market to the manufactured home industry’s largest and most-engaged professional audience, click here.
That’s tonight’s edition of manufactured home “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)
Your link to industry praise for our coverage, is found here.
For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”
“We Provide, You Decide.” © ## (News, analysis and commentary.)
(Image credits and information are as shown above, and when provided by third parties, are shared under fair use guidelines.)
Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
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