The question could be based upon numerous possible examples.
But let’s pick just one. It’s the screen capture below from a recent issue of MHVillage produced MHInsider, advertising – of course – their sister brand, Datacomp. To see the screen capture below full size, click to download, then open.
Ask yourself a simple question. Do you think if more Americans knew that there is third party research that documents that manufactured homes can increase in value, that more manufactured homes would be sold?
How does that message help the understanding that manufactured homes can and do appreciate in value?
Why aren’t they promoting instead the research by the National Association of Realtors (NAR) Scholastica Cororaton that said that manufactured homes often increase in value?
Ask yourself a simple question. Do you think if more Americans knew that there is third party research that documents that manufactured homes can increase in value, that more manufactured homes would be sold?
Valuations to a certain extent is in the eyes of the beholder. Doesn’t this Datacomp/MHVillage promote the notion that manufactured homes lose value?
Certainly, the condition of a home is a factor in resale values. But does the MHVillage/Datacomp models – which Titus Dare points out were part of the discussions with the GSEs – harm the industry in several ways? Did they consider the possible harm to home sellers? Do they care?
To see the NAR research from 2018, click below and read their report.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com. Connect with us on LinkedIn here and and here.
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