TMHA explained their use of “Mobile Home For Sale Search Term Selection” as opposed to the proper terminology of HUD Code “manufactured home” or “manufactured housing” this way.
“The google trends data is pulled for the search term “mobile home for sale” because the volume of search data for that term is 10 times higher than the volume of searches for “manufactured home for sale.” In Texas any home with a HUD-Code label on it is legally a manufactured home, and any home built in a factory prior to the introduction of the HUD-Code in 1976 is a mobile home. Despite the legal definition google search data suggests that consumers tend to characterize modern manufactured homes as mobile homes.”
Rephrased, for all of the bluster by those industry insiders who have said for years that they are “promoting” manufactured housing, the TMHA point above blasts that claim that they have been effective right out of the water.
While approaching the topic from a different vantage point than the report by Manufactured Home Living News (MHLivingNews) that spotlighted how Zillow data revealed that interest had declined in the two years covered by their report.
It is fascinating to compare the anemic progress being made by manufactured housing vs. the sharp drop followed by the stunning surge of far more costly mainstream conventional housing.
The data produced by the TMHA is our featured focus. As regulars to this business-nightly feature know, that is found after the quotable quotes, left-right headline bullets, and 2 of our 3 market summary snapshots at today’s closing bell. The manufactured home industry connected equities follow the featured focus and the recent/related linked reports.
Quotes That Shed Light – American Social, Industry, National Issues…
Notice: MHProNews is re-evaluating the long-standing use here of Fox Business in these left right media headlines. This is an apt time to remind readers that these headlines are to provide readers with a quick sense of news that may be moving the markets, from both the left and right of the mainstream media.
We are continuing our test of using headlines from Newsmax, which follows CNN below.
Headlines from left-of-center CNN Business
- Home-buying binge
- New homes under construction by Pardee Construction LLC are seen in this aerial photograph taken over the Pacific Highlands Ranch master planned community in San Diego, California, U.S., on Monday, Aug. 31, 2020. U.S. homebuyers are favoring newly built properties at the highest rate in more than a decade.
- Americans’ mortgage debt soars to a record $10 trillion thanks to record-low interest rates
- Roger Ferguson, a top Black Wall Street exec who manages $1 trillion, is retiring as the CEO of TIAA
- Stocks reverse course just one day after after hitting new record highs
- Boeing’s 737 Max debacle may be most expensive corporate blunder ever
- Retail sales slowed in October, as economists worry about a ‘difficult winter’
- Amazon is now a drug store. It will ship prescriptions to Prime members
- Baby Yoda hitches a ride to the International Space Station
- Warren Buffett’s Berkshire Hathaway makes big bets on drug stocks
- Home Depot is boosting hourly wages as housing market booms
- Jeep unveils high-horsepower V8 Wrangler
- MotorTrend reveals its Car of the Year
- Fox News’ rivals use the network’s own dishonest tactics against it
- S. President Donald Trump walks up to speak about Operation Warp Speed in the Rose Garden at the White House on November 13, 2020 in Washington, DC. The is the first time President Trump has spoken since election night last week, as COVID-19 infections surge in the United States.
- Trump’s social media accounts will lose special treatment once he leaves office
- People past walk by a Walmart store on August 23, 2020 in North Bergen, New Jersey. Walmart saw its profits jump in latest quarter as e-commerce sales surged during the coronavirus pandemic
- Walmart reports shortages of toilet paper and cleaning supplies at some stores
- BURBANK, CALIFORNIA – JANUARY 17: (FOR EDITORIAL USE ONLY) Conan O'Brien attends the 2020 iHeartRadio Podcast Awards at the iHeartRadio Theater on January 17, 2020 in Burbank, California.
- Conan O’Brien ends his long run in late night for a new show on HBO Max
- MARKETS
- THANKSGIVING IS NEXT WEEK
- Turkeys stand in a barn at the Yordy Turkey Farm in Morton, Illinois, U.S., on Saturday, Nov. 11, 2017. Americans are expected to eat about 46 million turkeys during their traditional family feasts, and the cost to feed 10 people has slipped to its lowest since 2013, according to the American Farm Bureau Federation’s annual grocery store survey.
- Why Thanksgiving turkeys will be smaller this year
- Whole Foods will ‘insure’ your Thanksgiving meal
- Simon malls will keep stores closed on Thanksgiving
- Target will close stores on Thanksgiving
- Walmart stores will close on Thanksgiving Day
- SODA WARS
- Pepsi unveils first 2-liter bottle redesign in nearly 30 years
- Coke is canceling 200 drink brands
- Coca-Cola discontinues Tab after nearly 60 years
- New Pepsi drink wants to help you sleep better
- Inside the meteoric rise of Asia’s answer to Gatorade
Headlines from right-of-center Newsmax
- Dershowitz Says Trump Can Still Win With This Plan, Read More
- Hearing Begins in Trump’s Critical Pa. Election Challenge
- Alan Dershowitz to Newsmax TV: Path to 270 May Be SCOTUS or House
- Georgia Secretary of State: Sen. Graham Suggested Auditing Signatures
- Giuliani Wants Supreme Court to Decide Election
- Arrington to Newsmax TV: Hispanics Rejected Radical Left’s Policies |
- -elect Young Kim, R-CA, to Newsmax: ‘GOP Stands for Great Opportunity Party’
- County’s Uncounted Ballots Will Boost Trump
- Shelton’s Nomination to Fed Blocked in Senate
- US Cutting Troop Levels in Iraq, Afghanistan to 2,500
- Fed’s Powell: Virus Spike Threatens Economic Stability
- Hundreds of Businesses With PPP Loans Have Gone Bankrupt
- Judge Rejects Trump Limits on ‘Dreamer’ Immigration Program
- Crenshaw Slams Arlington for Canceling Wreath Program
- Iran Says US Move Against it Would Face ‘Crushing’ Response
- Pompeo Meets Orthodox Spiritual Leader in Istanbul
- Ray Dalio: ‘Might Be Missing Something’ About Bitcoin
- Ray Dalio said Tuesday that he might be missing something about Bitcoin as the cryptocurrency passed $17,000 for the first time in almost three years.
- Shelton’s Nomination to Fed Blocked in Senate
- Robinhood Seeks Advisers for Potential IPO Next Year
- Retail Giants: COVID Has Changed Shopping Forever
- Zombie Companies Have Racked Up $1.4 Trillion of Debt
- Most and Least Accurate Polls From Presidential Election
- Gizzi: Biden to Find Position for ‘Mayor Pete’
- Graham Denies Pressuring Georgia to Toss Ballots
Market Indicator Closing Summaries – Yahoo Finance Closing Tickers on MHProNews…
Featured Focus –
Where Business, Politics and Investing Can Meet
Continuing the report from the TMHA on 11.17.2020 is the following.
July typically marks the peak for searches, but August of 2020 set the record for the most searches for any month since 2012. October search interest was at an all-time high for the month across the series.
Searches for a mobile home for sale typically decline from a summer peak through the end of the year and pick back up in January of the following year as we move into spring buying season.
…
Mobile Home for Sale Google Search Interest – Texas (Monthly)
This interactive chart is built from Google Trends data for the search term “mobile home for sale”
How are Searches and Sales Related
Searches for the term “mobile home for sale” are a leading indicator for new manufactured home sales and while not perfectly correlated spikes in search interest are often followed by an increase in sales.
Google Trends Data
Google Trends data can give valuable insight into the search patterns of internet users. Because of the enormous volume of searches, Google Trends data is pulled from a random sample of overall searches for a given time period, and that sample changes overtime so the historical data differs upon subsequent views. To get closer to the true amount of search interest for each month, we pull the trend data multiple times and average the results.
The other important thing to note about Google Trends data is that it is normalized over the time span for which the data is pulled. The highest month will have the score of a hundred and then every other month gets a value of what percentage it’s amount of searches represent compared to that highest month’s value. This means that historical percentages will change overtime as new peaks are introduced over time.”
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What TMHA doesn’t mention in the above is that conventional housing is experiencing a surge that dwarfs manufactured housing. Nor is there a mention of the tidal shift from big blue states like California and New York into lower population, cost, and tax states – including red states like Texas.
To learn more, see the linked related and recent reports.
Related, Recent, and Read Hot Reports
October Jobs + AEI Housing Center Nowcast Data, plus Manufactured Home Investing, Stock Updates
Manufactured Housing Industry Investments Connected Closing Equities Tickers
Some of these firms invest in manufactured housing, or are otherwise connected, but may do other forms of investing or business activities too.
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- NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services, a manufactured home industry lender
- NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).
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“More Punitive Regulatory” Regime Looms Warns New Manufactured Housing Industry Insider
Fall 2020…
Berkshire Hathaway is the parent company to Clayton Homes, 21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.
· LCI Industries, Patrick, UFPI, and LP each are suppliers to the manufactured housing industry, among others.
· AMG, CG, and TAVFX have investments in manufactured housing related businesses. For insights from third-parties and clients about our publisher, click here.
Enjoy these ‘blast from the past’ comments.
MHProNews. MHProNews – previously a.k.a. MHMSM.com – has celebrated our 11th year of publishing, and is starting our 12the year of serving the industry as the runaway most-read trade media.
Sample Kudos over the years…
Learn more about our evolutionary journey as the industry’s leading trade media, at the report linked below.
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Disclosure. MHProNews holds no positions in the stocks in this report.
That’s a wrap on this installment of “News Through the Lens of Manufactured Homes and Factory-Built Housing” © where “We Provide, You Decide.” © (Affordable housing, manufactured homes, stock, investing, data, metrics, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)
By L.A. “Tony” Kovach – for MHLivingNews.com.
Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing. For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com. This article reflects the LLC’s and/or the writer’s position, and may or may not reflect the views of sponsors or supporters.
