Oxford Languages defines principle as: “a fundamental truth or proposition that serves as the foundation for a system of belief or behavior or for a chain of reasoning.” Candidly, some of the examples that follows from Michael Master is debatable. That disclosure stated Master’s basic thesis is arguable quite insightful: “Donald Trump is a businessman. He gets this. He saw how America lost its greatness by trying to be everything to everyone and then clearly defined his market, his constituency, as average working Americans. And then then defined his campaign, his marketing, to provide what is necessary to lower the price to Americans for government while still maintaining product/service excellence. DOGE. Make America Great Again. America First.” “‘Limiting products is how to provide operational excellence and lower prices/costs'” as Master’s said. But one thing is quite correct, as multiple HUD Code producers can tell you. Several producers have plants that focus on ‘package’ homes with few options that speed production and thus lower production time/costs and make for a lower price point for consumers. More facts and analysis and some specific manufactured housing tie-ins will follow in Part II.
Part I from the WND News Center to MHProNews
The simple marketing principle Trump won with
‘Limiting products is how to provide operational excellence and lower prices/costs’
Just as Winston Churchill was reelected after being defeated in his attempt for reelection after World War II, Trump was reelected after being defeated just four years ago.
Winston Churchill. Great company for Donald J. Trump in the history books.
The book “Discipline Market Leaders” was published in 1995. I used it to help teach my students what is required to be a market leader in business. It also can be applied to politicians and governments.
The basic tenet of the book is that a company needs to be competitive in three basic business areas for a consumer group that it selects, and then to be the best in one of those areas. Of most importance is defining “a consumer group that it selects.” Those three areas for competing are:
- Competitive price or overall cost to the customer, which is achieved by operational excellence (i.e. COSTCO, for middle-class people).
- Leading product functions/features, which come from internal R&D (i.e Apple, for personal computer users).
- Product/service customization, customer intimacy, to make the customer feel special (i.e. Neiman Marcus for rich consumers).
Kamala Harris and the Democrats selected blacks, Hispanics, agnostics/atheists, feminists, LBGTQs, intellectuals, elitists, Hollywood celebrities and globalists as their target consumers. A rainbow. And then tried to provide the best service customization to that rainbow of consumers. When a business tries to customize its offerings to more than one group, then no group feels like it is catered to. That happened to the rainbow that Harris/Democrats tried to cater to. The party failed as no group felt special. The only reason to vote for Harris was to vote against Trump.
Trump selected average working Americans as his targeted consumer group. Common people. Just as businesses like COSTCO, Walmart, Target and Safeway target average working Americans, common people, as their consumer group, Trump used the same strategies to be the best at operational excellence. To provide the best government at the lowest price to taxpayers. “Common sense” to attract common voters.
The price for government has skyrocketed for Americans. When the taxes for the federal, state and local governments are added together, they are somewhere between 40 and 55% of Americans’ incomes depending on individual income and the state/city of residence. Forty to 55% is way too high. The operational excellence that made America great is lost. It is lost because of a lack of political competition that would lower the price/cost of government, a lack of political competition to achieve operational excellence. Left, right, Democrat, Republican, Deep State … they all look alike with the same offerings and the same prices. Collusion. Price fixing. Establishment.
Establishment politicians catered to everyone with a spread of government-supplied services/products that stretches our governments too thin to do any of those services with operational excellence. Our governments try to customize everything to everyone, which drives up the costs/prices of everything.
Donald Trump is a businessman. He gets this. He saw how America lost its greatness by trying to be everything to everyone and then clearly defined his market, his constituency, as average working Americans. And then then defined his campaign, his marketing, to provide what is necessary to lower the price to Americans for government while still maintaining product/service excellence. DOGE. Make America Great Again. America First.
Average working Americans bought it. All races. Men. Women. Young. Old. They could all identify as average working Americans.
Voters agreed with limiting government products/services to securing the border, decreasing inflation, lowering government spending, decreasing crime and providing the best “fighting” military. Limiting products is how to provide operational excellence and lower prices/costs. Wokeness, DEI and other niche “products” are too operationally expensive. They are counter to operational excellence.
Democrats did not get it. By defining their market as certain identities, they had to provide something special to each group and therefore got nothing done for any of them. Everything from free health care to canceling student loans to more affirmative action to policing Christian churches to allowing more and more illegal immigrants, continually increased the price of government for average working Americans.
In addition, Democrats were hellbent on replacing the oil/gas industries with energy products that are currently still in research and development (those with the highest prices/costs). Oil/gas production is the most operationally excellent industry in the USA. The cheapest forms of energy. As oil/gas production increases, the prices for all products in the country decrease. A great America, an operationally excellent America, requires more oil/gas, not less. Trump got that.
Trump won while Democrats, RINOs and Deep Staters lost because Trump practiced the discipline of market leaders while his competition did not. Everything Trump said and did was to attract support from average working Americans as his targeted audience. “Common sense” for common people. Even the garbage truck. Mass rallies. Mass marketing. Mass.
Donald J. Trump will now be in the history books right beside Winston Churchill. They both won reelection after losing reelection. Obama and Biden both removed the Churchill bust from the Oval Office. Not surprisingly, President Trump has put it back.
Trump won because he is the disciplined leader Harris and Democrats are not.
—
Part II – Additional Information with More MHProNews Analysis and Commentary
1) The principles of marketing Master’s describes are practiced by scores of firms in manufactured housing. The Manufactured Housing Institute (MHI) does a decent job of marketing itself, and at times, of stepping in on behalf of one of its favored insider corporate interests. But MHI demonstrably has done a terrible job of marketing the manufactured housing industry, particularly the independents that it seeks to attract into its fold so that larger firms can network with them at events and eventually acquire or “consolidate” them. The visual demo of MHI’s failings begins with something as simple as the graphic below.
2) From the political right, one of the sources we check routinely for their take on events is Breitbart. Among their recent headlines and reports was this: “‘So Badass’: Support Grows for Idea of Adding Trump to Mount Rushmore.”
From that article is the following.
The idea of carving President Donald Trump’s likeness into South Dakota’s Mount Rushmore is apparently picking up steam.
Rep. Anna Paulina Luna (R-FL) told the New York Post that she is introducing legislation to have the job done, the outlet reported Saturday.
Saturday was 1.25.2025. The item below was posted on .
🚨Corey Lewandowski calls for President Trump’s face to be put on Mount Rushmore:
“What are we waiting on? Donald Trump’s face should be on Mt. Rushmore. We got the votes. Trump’s gonna sign it. Let’s get it done. To memorialize what this man’s achieved for this country.” pic.twitter.com/0fbIC2OpYf
— Benny Johnson (@bennyjohnson) January 24, 2025
According to the Patch, this item was posted on
The item below, per WordPress, was “Published 2025/01/24 at 11:36 am.”
So, before Cory Lewandowski recent item on X shown above, before Representative Anna Paulina Luna (FL-R) pitched that via X, MHProNews and this writer via the Patch had already made that pitch. That doesn’t mean that they followed us, because in fairness, it was an apparently obvious pitch made by then President Trump on July 3, 2020. MHProNews spotlighted that several times in July 2020, as in the article linked below. Don’t think differently. But MHProNews provided that memorable address by T1 in the article linked below.
A pro-MHI member attempted to slam us for sharing information such as the article above, but that article was supported by several sources, including the then-Trump 1.0 White House.
3) There are times that MHProNews ‘breaks’ news. But there are other times that we report and provide analysis on events that others in MHVille, can’t, won’t, or don’t provide. For example, there is this article on our MHLivingNews sister site.
4) From that report is the following after the graphic, courtesy of the U.S. Census Bureau.
Average Sales Price of New Manufactured Homes by Region and Size of Home | |||||||||||||||
By Month of Shipment | |||||||||||||||
(Dollars) |
United States | Northeast | Midwest | South | 0 | |||||||||||
Total1 | Single | Double | Total1 | Single | Double | Total1 | Single | Double | Total1 | Single | Double | Total1 | Single | Double | |
2024 | |||||||||||||||
August | 127,800 | 86,600 | 156,300 | 129,700 | 98,800 | 151,300 | 116,900 | 88,700 | 148,400 | 128,200 | 84,900 | 158,300 | 137,800 | 89,500 | 153,200 |
July | 125,100 | 88,800 | 152,300 | 132,200 | 92,200 | 156,400 | 111,400 | 87,700 | 145,100 | 122,800 | 87,700 | 149,000 | 156,400 | 100,000 | 177,400 |
June | 121,900 | 75,300 | 154,700 | 135,400 | 78,600 | 152,900 | 105,000 | 76,700 | 149,300 | 122,400 | 73,900 | 154,600 | 133,900 | 81,100 | 161,100 |
May | 121,000 | 86,500 | 148,500 | 119,800 | 87,800 | 147,900 | 115,300 | 86,400 | 155,500 | 119,800 | 85,100 | 147,600 | 138,500 | 102,500 | 148,300 |
April | 125,000 | 89,700 | 153,300 | 122,900 | 90,100 | 153,300 | 116,700 | 89,300 | 152,000 | 123,300 | 88,900 | 151,300 | 147,700 | 98,400 | 166,200 |
March | 118,800 | 82,900 | 144,800 | 116,300 | 85,200 | 141,600 | 113,000 | 86,200 | 142,400 | 116,100 | 82,200 | 140,900 | 144,000 | 83,000 | 170,300 |
February | 121,600 | 80,200 | 152,400 | 121,400 | 86,200 | 147,800 | 108,700 | 82,800 | 138,400 | 122,700 | 80,000 | 154,500 | 125,600 | 76,900 | 150,000 |
January | 119,200 | 78,900 | 148,100 | 117,900 | 88,700 | 142,400 | 113,400 | 84,400 | 147,700 | 116,600 | 75,800 | 145,400 | 145,000 | 92,600 | 168,800 |
2023 | |||||||||||||||
December | 121,300 | 79,600 | 149,600 | 124,100 | 83,500 | 156,600 | 116,300 | 82,600 | 157,500 | 119,200 | 79,100 | 145,600 | 140,800 | 76,600 | 168,000 |
November | 126,600 | 85,900 | 154,100 | 122,600 | 92,400 | 158,200 | 116,800 | 83,900 | 157,300 | 125,100 | 85,200 | 150,000 | 149,600 | 90,600 | 175,900 |
October | 120,000 | 83,300 | 147,700 | 118,900 | 84,300 | 151,900 | 111,400 | 84,600 | 149,400 | 119,900 | 83,000 | 147,400 | 135,100 | 82,200 | 146,100 |
September | 119,700 | 80,400 | 151,700 | 128,700 | 85,400 | 172,800 | 116,000 | 83,500 | 159,400 | 115,900 | 78,000 | 144,500 | 142,300 | 87,600 | 178,400 |
August | 128,800 | 89,800 | 154,600 | 132,500 | 105,200 | 158,400 | 113,900 | 92,200 | 145,900 | 128,500 | 86,500 | 153,800 | 149,500 | 94,400 | 163,300 |
July | 118,000 | 82,300 | 150,200 | 122,700 | 72,900 | 143,100 | 116,000 | 81,400 | 153,400 | 114,900 | 82,600 | 149,300 | 137,000 | 84,800 | 154,900 |
June | 121,400 | 85,400 | 153,900 | 121,800 | 85,300 | 149,800 | 111,800 | 84,200 | 153,700 | 120,100 | 85,300 | 152,600 | 140,000 | 89,500 | 162,400 |
May | 129,900 | 86,300 | 160,200 | 120,900 | 89,800 | 146,000 | 104,900 | 82,900 | 141,000 | 132,500 | 87,800 | 161,600 | 149,700 | 79,800 | 171,800 |
April | 125,000 | 86,100 | 153,600 | 123,900 | 87,000 | 160,800 | 112,300 | 87,000 | 148,900 | 123,200 | 83,200 | 150,100 | 150,600 | 105,100 | 173,400 |
March | 124,700 | 85,200 | 155,400 | 135,200 | 100,600 | 172,900 | 109,400 | 88,600 | 152,000 | 123,800 | 80,800 | 153,100 | 140,800 | 94,900 | 162,000 |
February | 128,100 | 89,200 | 160,400 | 136,600 | 107,000 | 167,800 | 114,400 | 85,300 | 158,800 | 127,800 | 88,200 | 157,900 | 144,000 | 92,800 | 170,000 |
January | 126,100 | 82,100 | 156,900 | 122,900 | 86,700 | 148,300 | 107,200 | 83,600 | 153,100 | 129,200 | 81,200 | 158,300 | 131,500 | 81,300 | 156,700 |
2022 | |||||||||||||||
December | 122,100 | 80,200 | 155,700 | 113,900 | 75,300 | 158,300 | 104,700 | 82,300 | 144,300 | 124,000 | 80,700 | 155,400 | 134,700 | 77,600 | 162,400 |
November | 125,200 | 88,000 | 155,200 | 119,200 | 93,900 | 146,700 | 113,600 | 89,100 | 147,600 | 126,000 | 86,500 | 155,800 | 138,400 | 89,500 | 161,800 |
October | 128,300 | 81,400 | 160,400 | 127,000 | 86,400 | 155,300 | 113,500 | 87,500 | 156,700 | 128,100 | 77,000 | 160,000 | 153,600 | 86,200 | 167,300 |
September | 130,400 | 95,800 | 159,400 | 131,300 | 101,400 | 162,000 | 114,600 | 93,000 | 155,500 | 130,300 | 94,400 | 158,500 | 148,600 | 107,500 | 163,900 |
August | 125,700 | 86,500 | 158,800 | 117,800 | 74,700 | 145,100 | 110,900 | 87,500 | 151,900 | 126,400 | 86,000 | 159,400 | 144,100 | 93,400 | 166,400 |
July | 131,800 | 85,200 | 161,600 | 129,700 | 93,300 | 157,400 | 110,800 | 83,600 | 156,100 | 131,300 | 82,900 | 158,700 | 156,800 | 97,300 | 178,200 |
June | 126,900 | 87,600 | 159,600 | 118,500 | 92,700 | 134,100 | 112,500 | 90,100 | 146,500 | 125,300 | 88,200 | 159,900 | 154,200 | 68,400 | 174,500 |
May | 124,900 | 85,800 | 159,200 | 121,500 | 82,100 | 148,500 | 112,300 | 83,600 | 148,800 | 124,400 | 85,900 | 162,400 | 142,000 | 91,900 | 156,100 |
April | 132,000 | 83,100 | 168,000 | 128,900 | 87,200 | 154,700 | 110,400 | 80,500 | 147,800 | 132,100 | 83,500 | 169,900 | 155,400 | 82,400 | 176,600 |
March | 129,200 | 87,300 | 156,600 | 117,900 | 97,400 | 145,300 | 118,500 | 90,000 | 154,200 | 127,400 | 85,200 | 154,400 | 156,100 | 89,800 | 171,600 |
February | 128,000 | 87,700 | 156,300 | 130,600 | 76,000 | 152,700 | 115,900 | 82,400 | 155,500 | 126,300 | 89,500 | 155,000 | 150,100 | 85,100 | 163,600 |
January | 122,500 | 84,600 | 152,800 | 120,600 | 85,900 | 141,800 | 108,300 | 82,800 | 145,400 | 122,700 | 85,400 | 153,300 | 140,800 | 80,700 | 161,000 |
2021 | |||||||||||||||
December | 123,200 | 80,900 | 150,300 | 104,700 | 73,900 | 127,200 | 103,300 | 88,200 | 129,400 | 123,500 | 80,000 | 149,600 | 145,200 | 76,900 | 170,600 |
November | 111,900 | 76,400 | 139,900 | 100,900 | 71,600 | 133,500 | 107,300 | 78,100 | 143,800 | 110,700 | 77,000 | 138,400 | 128,800 | 68,400 | 145,500 |
October | 112,000 | 81,700 | 138,200 | 110,300 | 74,400 | 138,700 | 101,000 | 81,000 | 132,600 | 110,700 | 81,900 | 136,400 | 131,600 | 85,000 | 150,400 |
September | 118,300 | 78,800 | 141,300 | 102,100 | 76,100 | 124,100 | 109,300 | 80,900 | 142,300 | 119,300 | 78,500 | 142,200 | 132,100 | 76,200 | 141,600 |
August | 112,000 | 80,000 | 138,000 | 105,000 | 86,000 | 117,000 | 100,000 | 77,000 | 132,000 | 112,000 | 80,000 | 139,000 | 135,000 | 79,000 | 143,000 |
July | 118,700 | 76,000 | 137,800 | 98,500 | 74,100 | 125,700 | 110,500 | 79,100 | 139,300 | 119,200 | 74,500 | 137,100 | 131,100 | 81,700 | 142,800 |
June | 106,800 | 70,200 | 128,100 | 101,600 | 73,700 | 124,200 | 94,900 | 65,600 | 125,800 | 107,500 | 70,700 | 128,000 | 116,400 | 72,200 | 131,500 |
May | 106,500 | 69,900 | 128,300 | 98,400 | 69,900 | 121,500 | 94,300 | 67,500 | 128,200 | 109,900 | 70,600 | 129,200 | 104,400 | 70,300 | 125,500 |
April | 100,200 | 66,700 | 122,500 | 95,900 | 73,800 | 113,300 | 85,400 | 61,800 | 125,400 | 100,400 | 67,700 | 122,200 | 118,400 | 65,000 | 125,000 |
March | 98,100 | 63,300 | 123,200 | 91,400 | 58,600 | 121,300 | 86,400 | 60,800 | 119,100 | 98,100 | 63,700 | 122,400 | 113,000 | 67,300 | 130,800 |
February | 98,300 | 65,400 | 122,500 | 88,300 | 59,400 | 113,800 | 87,300 | 62,400 | 118,100 | 98,100 | 67,100 | 121,800 | 116,900 | 60,900 | 131,900 |
January | 95,000 | 64,100 | 118,500 | 102,600 | 67,900 | 116,200 | 83,000 | 62,100 | 112,700 | 94,000 | 64,600 | 117,300 | 113,400 | 62,300 | 129,500 |
2020 | |||||||||||||||
December | 90,200 | 62,600 | 110,800 | 93,600 | 58,200 | 115,300 | 77,100 | 55,800 | 107,900 | 90,100 | 64,500 | 109,900 | 108,800 | 64,500 | 115,900 |
November | 92,600 | 63,500 | 112,800 | 85,600 | 63,600 | 103,900 | 81,000 | 62,400 | 117,400 | 92,600 | 64,200 | 109,700 | 115,400 | 60,100 | 128,200 |
October | 89,400 | 57,200 | 110,000 | 91,000 | 57,700 | 112,100 | 81,700 | 58,300 | 108,000 | 87,400 | 56,500 | 107,900 | 108,900 | 61,200 | 120,000 |
September | 87,300 | 58,300 | 107,800 | 84,800 | 61,000 | 105,600 | 72,100 | 52,800 | 98,300 | 86,900 | 58,400 | 105,700 | 110,100 | 68,600 | 126,600 |
August | 88,200 | 57,700 | 109,300 | 87,600 | 56,700 | 109,600 | 75,900 | 59,500 | 97,600 | 87,900 | 56,800 | 109,100 | 104,900 | 60,500 | 119,500 |
July | 84,200 | 59,800 | 102,700 | 78,600 | 58,600 | 100,300 | 72,600 | 56,900 | 97,000 | 83,700 | 59,500 | 101,300 | 103,700 | 72,100 | 113,200 |
June | 85,600 | 52,900 | 109,800 | 91,700 | 55,400 | 117,000 | 81,400 | 56,100 | 115,200 | 82,700 | 51,700 | 106,800 | 102,700 | 55,600 | 117,000 |
May | 85,900 | 55,200 | 109,100 | 79,100 | 56,300 | 100,200 | 73,400 | 56,800 | 100,900 | 85,200 | 54,100 | 108,500 | 105,100 | 60,700 | 117,800 |
April | 86,900 | 53,300 | 108,200 | 86,100 | 53,900 | 105,200 | 79,500 | 57,000 | 105,000 | 84,000 | 51,600 | 106,100 | 111,800 | 64,500 | 120,300 |
March | 82,900 | 53,800 | 106,900 | 79,100 | 54,400 | 102,400 | 79,200 | 55,300 | 108,400 | 82,000 | 53,300 | 106,900 | 92,600 | 54,300 | 106,700 |
February | 83,400 | 55,600 | 107,500 | 81,500 | 54,000 | 109,800 | 70,900 | 55,200 | 98,200 | 82,000 | 55,300 | 105,600 | 103,500 | 59,600 | 118,900 |
January | 86,400 | 55,300 | 107,900 | 77,700 | 52,900 | 104,800 | 74,200 | 55,400 | 101,800 | 86,200 | 55,200 | 108,100 | 103,400 | 59,900 | 111,300 |
2019 | |||||||||||||||
December | 86,400 | 54,400 | 105,700 | 79,500 | 54,000 | 98,500 | 70,200 | 54,400 | 96,100 | 87,900 | 54,600 | 106,900 | 97,700 | 52,100 | 107,600 |
November | 81,600 | 52,100 | 107,100 | 79,200 | 49,400 | 113,100 | 73,400 | 50,600 | 104,000 | 79,500 | 52,500 | 104,800 | 101,400 | 54,100 | 114,700 |
October | 81,700 | 53,900 | 103,800 | 80,600 | 61,200 | 101,600 | 72,100 | 53,800 | 100,200 | 81,600 | 52,500 | 103,400 | 96,600 | 58,800 | 109,100 |
September | 81,500 | 55,600 | 101,800 | 84,100 | 59,600 | 103,700 | 71,900 | 55,900 | 98,400 | 80,200 | 55,100 | 99,300 | 99,500 | 55,300 | 113,000 |
August | 84,100 | 49,200 | 107,900 | 81,900 | 45,700 | 101,200 | 75,700 | 52,500 | 99,800 | 81,400 | 48,700 | 106,600 | 107,500 | 48,200 | 120,700 |
July | 82,000 | 54,000 | 106,500 | 88,000 | 51,600 | 129,500 | 74,400 | 53,900 | 105,700 | 78,100 | 54,900 | 100,300 | 108,400 | 45,700 | 121,000 |
June | 84,400 | 52,800 | 103,800 | 84,800 | 57,800 | 109,100 | 72,600 | 52,700 | 97,100 | 83,400 | 53,200 | 100,500 | 100,600 | 47,000 | 118,800 |
May | 78,100 | 53,800 | 98,100 | 76,400 | 49,200 | 105,200 | 72,300 | 56,000 | 98,100 | 75,800 | 53,600 | 95,000 | 96,300 | 55,000 | 106,800 |
April | 78,900 | 55,700 | 100,700 | 82,000 | 59,300 | 109,000 | 70,800 | 56,700 | 91,900 | 77,100 | 54,000 | 99,300 | 95,400 | 63,600 | 109,100 |
March | 78,900 | 50,400 | 102,100 | 74,500 | 48,000 | 98,400 | 71,300 | 49,900 | 96,300 | 77,800 | 50,900 | 101,600 | 92,900 | 49,100 | 108,500 |
February | 85,000 | 52,600 | 107,600 | 74,100 | 52,300 | 97,500 | 72,500 | 56,000 | 97,200 | 84,800 | 52,600 | 106,600 | 103,100 | 43,500 | 119,400 |
January | 81,800 | 53,400 | 103,400 | 86,600 | 60,100 | 109,000 | 68,000 | 54,200 | 98,000 | 81,100 | 51,400 | 101,700 | 95,800 | 59,000 | 110,400 |
2018 | |||||||||||||||
December | 82,400 | 52,100 | 106,000 | 79,600 | 57,500 | 93,600 | 74,300 | 53,800 | 96,400 | 80,100 | 51,500 | 104,900 | 101,400 | 51,600 | 120,400 |
November | 79,900 | 55,400 | 100,500 | 81,400 | 52,300 | 104,700 | 74,100 | 56,200 | 101,900 | 77,100 | 54,600 | 97,800 | 99,300 | 62,600 | 107,800 |
October | 82,400 | 54,500 | 106,000 | 81,600 | 59,300 | 96,200 | 73,100 | 56,700 | 94,300 | 79,800 | 53,500 | 105,900 | 105,100 | 57,300 | 116,500 |
September | 83,600 | 54,400 | 105,400 | 78,800 | 57,600 | 97,300 | 76,700 | 58,300 | 105,500 | 81,600 | 51,900 | 104,500 | 102,600 | 62,000 | 111,600 |
August | 81,500 | 55,100 | 100,900 | 82,900 | 58,400 | 113,000 | 73,600 | 54,500 | 97,800 | 79,800 | 54,500 | 98,100 | 97,400 | 57,600 | 110,300 |
July | 78,900 | 52,000 | 99,300 | 73,600 | 33,900 | 100,600 | 79,600 | 57,300 | 104,500 | 74,900 | 51,300 | 94,000 | 102,800 | 59,300 | 118,200 |
June | 85,400 | 54,900 | 101,300 | 82,400 | 52,900 | 97,500 | 77,400 | 52,700 | 99,700 | 83,200 | 55,100 | 97,100 | 105,000 | 57,600 | 122,900 |
May | 81,200 | 57,100 | 99,100 | 81,700 | 62,400 | 104,300 | 72,500 | 57,600 | 92,900 | 79,000 | 56,300 | 97,000 | 104,000 | 60,300 | 108,900 |
April | 74,900 | 50,600 | 98,700 | 87,300 | 54,900 | 109,900 | 67,300 | 51,600 | 92,800 | 71,100 | 48,600 | 95,300 | 103,100 | 67,400 | 113,400 |
March | 70,600 | 49,800 | 91,400 | 70,900 | 50,400 | 96,600 | 67,700 | 50,600 | 93,800 | 68,900 | 50,000 | 88,900 | 82,900 | 45,800 | 98,700 |
February | 73,400 | 47,900 | 93,800 | 80,400 | 50,800 | 98,200 | 72,100 | 49,700 | 98,000 | 70,600 | 46,700 | 91,200 | 87,100 | 53,900 | 100,600 |
January | 69,000 | 47,300 | 92,100 | 79,500 | 52,400 | 106,000 | 59,300 | 44,900 | 85,600 | 64,400 | 46,300 | 85,900 | 98,900 | 59,400 | 114,200 |
2017 | |||||||||||||||
December | 72,900 | 53,400 | 91,800 | 76,900 | 49,200 | 100,300 | 64,900 | 48,700 | 84,500 | 70,000 | 54,000 | 89,000 | 96,400 | 58,600 | 103,900 |
November | 71,800 | 46,600 | 99,100 | 75,300 | 49,400 | 107,000 | 68,100 | 48,500 | 90,500 | 65,800 | 45,900 | 91,600 | 114,500 | 49,800 | 130,300 |
October | 68,300 | 46,400 | 95,500 | 76,300 | 45,100 | 96,900 | 65,600 | 48,600 | 88,600 | 64,200 | 45,700 | 93,600 | 95,200 | 50,900 | 106,900 |
September | 71,800 | 47,100 | 93,800 | 72,400 | 50,800 | 92,700 | 62,800 | 45,500 | 87,200 | 68,800 | 46,600 | 89,000 | 95,600 | 51,700 | 116,700 |
August | 73,800 | 47,600 | 94,300 | 70,400 | 50,400 | 88,700 | 65,300 | 48,200 | 88,600 | 72,500 | 47,200 | 91,500 | 91,600 | 46,600 | 110,900 |
July | 75,300 | 47,900 | 93,800 | 80,700 | 52,500 | 102,100 | 70,900 | 48,200 | 89,400 | 70,300 | 47,900 | 88,400 | 99,700 | 44,500 | 111,900 |
June | 75,600 | 49,500 | 97,400 | 84,800 | 57,300 | 95,500 | 69,400 | 49,900 | 94,300 | 70,800 | 49,300 | 91,600 | 106,300 | 46,600 | 125,000 |
May | 71,800 | 49,100 | 87,900 | 78,800 | 55,500 | 93,300 | 64,600 | 45,200 | 84,400 | 68,500 | 49,400 | 84,000 | 94,900 | 47,800 | 104,500 |
April | 73,300 | 47,400 | 89,900 | 79,600 | 53,800 | 100,200 | 63,900 | 47,800 | 84,500 | 70,900 | 45,500 | 86,600 | 93,000 | 57,200 | 104,300 |
March | 70,100 | 50,800 | 88,000 | 76,900 | 56,700 | 100,700 | 64,500 | 49,600 | 83,900 | 67,000 | 50,700 | 84,600 | 89,800 | 49,400 | 99,400 |
February | 71,000 | 48,700 | 92,500 | 86,500 | 48,700 | 96,300 | 61,500 | 46,800 | 84,700 | 66,200 | 48,400 | 87,300 | 104,200 | 59,000 | 115,100 |
January | 68,100 | 44,900 | 89,700 | 84,700 | 59,900 | 99,600 | 59,800 | 45,800 | 85,100 | 64,600 | 44,000 | 85,900 | 93,600 | 45,800 | 107,100 |
2016 | |||||||||||||||
December | 73,100 | 49,900 | 90,800 | 73,900 | 44,200 | 92,800 | 67,100 | 45,000 | 85,800 | 71,400 | 50,100 | 89,000 | 85,900 | 56,000 | 101,500 |
November | 71,700 | 47,000 | 90,900 | 70,800 | 45,500 | 94,000 | 58,900 | 46,500 | 84,700 | 72,100 | 47,100 | 88,000 | 89,200 | 48,100 | 108,900 |
October | 71,600 | 48,300 | 87,400 | 75,300 | 45,700 | 90,700 | 60,200 | 47,600 | 81,300 | 71,300 | 47,500 | 84,700 | 85,100 | 54,100 | 104,000 |
September | 69,400 | 46,700 | 93,000 | 79,600 | 55,400 | 101,800 | 62,400 | 46,100 | 96,500 | 65,300 | 45,400 | 89,300 | 93,900 | 58,000 | 99,000 |
August | 74,200 | 50,000 | 93,100 | 86,100 | 57,500 | 106,600 | 60,800 | 45,500 | 84,300 | 71,600 | 46,100 | 91,300 | 95,000 | 79,900 | 99,600 |
July | 73,300 | 49,500 | 91,000 | 73,900 | 53,400 | 103,600 | 65,900 | 48,200 | 91,700 | 70,200 | 47,700 | 87,100 | 96,800 | 67,700 | 100,600 |
June | 70,500 | 46,600 | 87,000 | 85,000 | 50,900 | 113,700 | 61,500 | 45,100 | 84,100 | 66,800 | 44,900 | 81,500 | 89,000 | 57,100 | 100,300 |
May | 71,300 | 45,800 | 87,800 | 75,900 | 45,900 | 99,600 | 63,500 | 46,700 | 86,600 | 69,800 | 45,000 | 84,600 | 83,500 | 48,000 | 96,400 |
April | 67,800 | 44,100 | 87,500 | 78,600 | 45,400 | 100,100 | 61,600 | 45,900 | 86,900 | 64,900 | 42,500 | 85,000 | 85,400 | 53,900 | 92,900 |
March | 69,800 | 44,500 | 88,300 | 72,800 | 45,100 | 103,200 | 59,200 | 46,200 | 83,200 | 69,600 | 44,100 | 86,300 | 83,200 | 42,500 | 97,000 |
February | 67,600 | 43,900 | 92,600 | 81,500 | 50,000 | 97,300 | 57,900 | 45,600 | 85,100 | 65,300 | 43,000 | 89,700 | 84,800 | 45,400 | 106,600 |
January | 67,600 | 45,900 | 84,100 | 69,400 | 48,100 | 90,700 | 61,400 | 48,200 | 86,800 | 65,200 | 44,600 | 80,200 | 86,900 | 50,000 | 96,100 |
2015 | |||||||||||||||
December | 70,800 | 46,200 | 88,100 | 74,200 | 52,100 | 95,300 | 63,300 | 46,600 | 85,900 | 69,200 | 45,700 | 85,500 | 84,400 | 44,600 | 96,400 |
November | 68,000 | 44,300 | 89,400 | 79,000 | 52,500 | 90,600 | 61,100 | 47,300 | 84,500 | 63,200 | 42,500 | 84,000 | 96,100 | 51,000 | 110,300 |
October | 66,800 | 43,800 | 84,900 | 77,100 | 45,100 | 95,200 | 56,500 | 43,100 | 79,700 | 65,500 | 43,200 | 82,200 | 78,900 | 47,300 | 95,400 |
September | 70,700 | 48,400 | 87,700 | 71,600 | 54,400 | 91,400 | 63,900 | 50,600 | 83,900 | 68,500 | 46,800 | 85,500 | 90,100 | 49,700 | 97,900 |
August | 67,000 | 42,900 | 87,100 | 73,300 | 53,600 | 94,100 | 61,600 | 45,700 | 90,000 | 62,800 | 39,400 | 80,700 | 89,200 | 48,200 | 106,400 |
July | 64,500 | 44,400 | 83,700 | 68,000 | 47,700 | 83,100 | 62,600 | 48,500 | 84,600 | 59,800 | 42,900 | 78,400 | 88,200 | 46,800 | 101,000 |
June | 69,100 | 45,500 | 87,500 | 68,100 | 53,200 | 90,700 | 60,500 | 45,900 | 84,200 | 66,100 | 44,000 | 83,700 | 93,700 | 46,700 | 102,800 |
May | 69,500 | 47,300 | 89,100 | 69,500 | 46,100 | 84,700 | 61,800 | 43,000 | 92,600 | 68,100 | 49,000 | 85,600 | 83,400 | 44,200 | 100,700 |
April | 67,400 | 46,900 | 86,500 | 69,400 | 48,900 | 88,800 | 59,700 | 47,900 | 75,000 | 64,700 | 46,800 | 82,200 | 89,600 | 45,100 | 111,100 |
March | 66,200 | 46,100 | 85,000 | 89,000 | 52,300 | 114,000 | 60,900 | 47,400 | 86,400 | 63,200 | 44,100 | 80,300 | 79,300 | 53,600 | 96,600 |
February | 68,300 | 46,200 | 87,000 | 66,500 | 50,000 | 88,800 | 59,600 | 47,500 | 80,600 | 65,900 | 45,600 | 84,200 | 90,200 | 45,500 | 99,600 |
January | 68,400 | 44,600 | 84,400 | 64,700 | 45,600 | 77,200 | 57,000 | 43,700 | 78,300 | 64,600 | 44,900 | 79,400 | 102,500 | 42,600 | 107,700 |
2014 | |||||||||||||||
December | 64,800 | 46,200 | 78,100 | 68,100 | 55,300 | 77,500 | 57,000 | 45,600 | 72,900 | 62,000 | 45,500 | 75,000 | 86,900 | 52,600 | 91,800 |
November | 64,200 | 43,700 | 83,500 | 80,500 | 58,000 | 98,300 | 61,600 | 47,600 | 84,700 | 59,100 | 39,900 | 78,300 | 84,800 | 57,400 | 95,100 |
October | 62,400 | 46,000 | 76,900 | 63,400 | 50,900 | 73,600 | 64,500 | 50,900 | 78,700 | 59,000 | 44,400 | 74,700 | 77,100 | 47,100 | 84,700 |
September | 67,000 | 43,600 | 82,600 | 71,900 | 45,000 | 88,500 | 59,000 | 41,600 | 78,500 | 66,000 | 44,500 | 80,900 | 80,200 | 39,900 | 90,100 |
August | 67,100 | 44,200 | 87,600 | 71,700 | 43,100 | 93,600 | 60,200 | 46,800 | 80,900 | 66,400 | 43,300 | 87,800 | 75,400 | 45,800 | 88,900 |
July | 63,500 | 45,400 | 80,100 | 57,900 | 43,900 | 73,300 | 61,600 | 45,200 | 77,800 | 61,200 | 45,700 | 77,800 | 79,300 | 45,200 | 92,900 |
June | 65,200 | 44,900 | 84,000 | 73,800 | 47,000 | 94,900 | 58,700 | 45,600 | 81,200 | 62,600 | 44,600 | 81,000 | 82,300 | 44,200 | 92,300 |
May | 65,400 | 45,700 | 78,300 | 62,900 | 50,200 | 76,200 | 61,700 | 46,800 | 79,600 | 64,000 | 44,200 | 76,100 | 77,400 | 49,000 | 88,900 |
April | 66,400 | 44,700 | 83,000 | 61,300 | 44,000 | 82,500 | 59,100 | 45,700 | 78,500 | 66,100 | 43,900 | 81,300 | 77,100 | 47,600 | 92,900 |
March | 65,700 | 43,200 | 83,900 | 76,400 | 43,100 | 91,600 | 58,100 | 45,100 | 81,800 | 63,600 | 42,400 | 82,100 | 84,400 | 46,700 | 90,300 |
February | 64,300 | 45,000 | 82,200 | 59,100 | 40,600 | 76,200 | 59,700 | 44,800 | 86,100 | 62,200 | 44,800 | 79,700 | 79,600 | 48,800 | 90,800 |
January | 68,300 | 48,000 | 84,500 | 72,100 | 48,700 | 92,600 | 72,000 | 51,400 | 88,200 | 63,800 | 46,900 | 80,700 | 87,700 | 55,400 | 93,900 |
1 Includes manufactured homes with more than two sections. | |||||||||||||||
Note: Estimates include manufactured homes that are sold and those intended for sale for residential use. | |||||||||||||||
Note: The Census Bureau has reviewed this data product for unauthorized disclosure of confidential information and has approved | |||||||||||||||
the disclosure avoidance practices applied. (Approval ID: CBDRB-FY24-0317) | |||||||||||||||
Source: These data are produced by the U.S. Commerce Department’s Census Bureau from a survey sponsored by the | |||||||||||||||
U.S. Department of Housing and Urban Development. | |||||||||||||||
5) MHProNews and MHLivingNews are not trade associations. We are not paid to ‘advocate’ for the industry. We are trade journalists, and a key part of the job of journalism is to hold people and institutions to account. Who said? The American Press Institute (API).
Apparently from the known data, we are the runaway biggest and most read in the industry. No one that we know of has publicly claimed differently. We’ve invited MHI, and MHI members MHInsider, ManufacturedHomes.com, MHReview, bloggers Frank Rolfe or George Allen to dispute that statement with third-party generated evidence. Anyone can claim anything. In God we Trust, all others need evidence. Heck, even God provided evidence untold numbers of times since the dawn of humanity.
6) On 1.27.2025 MHProNews asked left-leaning Bing’s AI powered Copilot the following. Keep in mind that Bing is a Microsoft product, and Microsoft’s William “Bill” Gates III is a well-known ally of Warren Buffett and investor in Berkshire Hathaway, which has numerous corporate ties to MHI.
Copilot, MHProNews has claimed with evidence that they are the largest and most read trade media serving the manufactured home industry. Can you find any evidence online that disputes that claim from either the Manufactured Housing Institute, MHInsider, MHReview, ManufacturedHomes, or MHI linked bloggers Frank Rolfe, George Allen, or anyone else for that matter? Hard data vs. just mushy claims without factual support as to who is the largest? https://www.manufacturedhomepronews.com/what-makes-mhpronews-the-runaway-1-in-manufactured-housing-news-3-months-of-top-35-reports-reveal-what-attracts-manufactured-home-professionals-public-officials-researchers-attorneys-others/
It seems that while there are various opinions and discussions about the industry, there isn’t concrete data readily available to challenge MHProNews’ assertion. If you’re looking for more detailed information or specific metrics, it might be helpful to reach out directly to these organizations or review their published reports and analytics.
Would you like to explore any other aspects of the manufactured housing industry or need help with something else?
7) The purpose of the above isn’t mere ego and bragging rights. It ought to be clear that MHI has millions of dollars more in revenue that MHProNews has, and MHInsider is a subsidiary of a firm owned by Equity LifeStyle Properties (ELS), a multi-billion-dollar company. The others have their own revenue sources tied to their routine support of MHI, either through membership and/or via other means such as events or clients that are MHI linked. Restated, the others have an agenda and motivation for tall talk without logically follow through. Because they all in their own way, are involved in the consolidation of the industry. Some of those people may be ‘nice’ or ‘sharp’ guys, but that doesn’t mean that their outrageous and apparently bogus claims are true.
By the numbers, in no particular order of importance. From the MHI home page on 1.27.2025 at about 1:42 PM ET.
Grow your business
Get the tools, platform and information you need
The new MHI website is demonstrably about this – attracting new members. Why? Because some of their members brag about making deals to acquire businesses that are off the market. MHI posturing efforts attracts members. MHI doing nothing to change the status quo yields consolidation. If these various self-praise claims are true, then why is the manufactured housing industry operating in 2024 at only about 30% of its last high-water mark in 1998?
From MHI’s ‘news’ segment on that date is the following per the screen capture below.
Per MHI is the following.
On Thursday, the Senate Banking Committee approved Scott Turner to serve as Secretary of the Department of Housing and Urban Development (HUD). The 13-11 vote was along party lines, with some voting no because of concerns that his FBI background check was not yet complete.
During the Senate Banking Committee’s nomination hearing last week, Turner was asked for his thoughts about manufactured housing. Prior to the hearing, MHI worked with Committee Senators and Turner to ensure that manufactured housing was raised as a topic during the hearing. As a result, Turner’s opening remarks and written statement included references to manufactured housing and Senators asked questions about manufactured housing.
The following video clips include Turner’s comments about manufactured housing and questions from the Senators about manufactured housing.
8) But the Manufactured Housing Association for Regulatory Reform (MHARR) demonstrated in 2019 that the Manufactured Housing Institute (MHI) posturing without meaningful follow through.
From the above from MHARR was this statement.
On May 15, 2019, MHARR invited state manufactured housing associations around the country to provide it with particularly egregious, actionablecases of zoning and/or placement discrimination by localities against federally-regulated manufactured homes. MHARR sought information on cases involving the discriminatory exclusion of both manufactured home communities and individual home placements (one each, from each state) that could be vetted and, if necessary, litigated – by MHARR, or with MHARR support, as appropriate – to seek and obtain favorable precedents that could then be asserted in other jurisdictions: (1) to stem the tide of baseless restrictions on the placement of manufactured homes (absent a more aggressive assertion of broad federal preemption by HUD, which MHARR has been seeking for years); and (2) to expand the availability of modern, affordable manufactured homes in accordance with the Manufactured Housing Improvement Act of 2000. Given the reports that seem to emerge almost daily concerning local jurisdictions imposing outright or partial bans on the placement of manufactured homes, combined with the nearly year-long downturn in manufactured housing sales volume, one would have expected a robust response to this offer of no-strings assistance and support. Instead, the response – for the most part — has been silence.
MHARR‘s remark’s continued.
As an aside, it’s worth noting that lying at the root of the industry’s major post-production problems relating to exclusionary and/or discriminatory zoning and placement restrictions, and the discriminatory treatment of manufactured housing consumer personal property loans – despite the existence of good laws addressing the implementation of both – is the absence of a truly independent, national, collective, post-production trade organization. As MHARR has previously emphasized, it is the absence of such an organization, focused on effectively addressing specific and quite serious problems affecting the post-production sector – for the ultimate benefit of the entire industry and manufactured housing consumers – which has allowed those problems to fester and grow steadily worse.
MHARR‘s post-production remark is arguably a reference to MHI. Nor should that be doubted, as they cited MHI in the next paragraph. More on others outside of MHVille looking in saying something similar to what MHARR’s President and CEO, Mark Weiss, J.D. in that MHARR’s Issues and Perspectives.
So, why the cricket-chorus this time? The zoning problem has certainly not gone away. Far from it. If anything, it continues to get worse, with the city of Bryan, Texas being one of the latest jurisdictions to effectively ban new HUD Code manufactured housing placements, while it toys with a program to offer buy-outs to owners of manufactured homes already sited within its borders and thereby shrink the presence of manufactured homes in that jurisdiction altogether. Even the Manufactured Housing Institute (MHI) has acknowledged that exclusionary and unduly restrictive zoning ordinances are a major – and growing – problem for the industry and manufactured homebuyers, stating on its website: “There is a growing trend of municipalities trying to use zoning and other land use regulations to restrict or eliminate manufactured housing in their jurisdictions.” (Emphasis added). Simply put, everyone in, or even remotely connected with, the HUD Code manufactured housing industry – including and especially state associations which are the closest to these issues — knows that discriminatory zoning-based exclusions and restrictions on the placement of manufactured homes represent a major obstacle to the use and availability of today’s federally-regulated HUD Code homes in direct contravention and violation of federal law. Consequently, awareness of the problem, at least within the industry and its representative organizations, is not lacking.
What has been lacking – for too long – is an aggressive strategy and effective, consistent follow-through in confronting, addressing and, ultimately, reversing this post-production (by definition) phenomenon that brazenly discriminates against lower and moderate-income manufactured housing consumers, negatively impacts the entire HUD Code industry by effectively closing-off huge swaths of the country, including major population centers, to the placement of inherently affordable, modern HUD Code manufactured homes, and harms society at large by increasing homelessness and the societal costs associated with the failure to meet basic housing needs.
Former MHI VP and MHARR’s founding president put that like this in an interview with MHProNews.
9) Directly by name, and indirectly by implication, several sources involved in MHI and/or who studied the manufactured home industry came to a similar conclusion that MHARR has. Namely, that MHI postures without performing.
10) MHI is arguably behaving in a fraudulent manner. Per Oxford Languages.
fraud /frôd/
wrongful or criminal deception intended to result in financial or personal gain.a person or thing intended to deceive others, typically by unjustifiably claiming or being credited with accomplishments or qualities.
11) The gain in this case involves MHI’s key members.
12) Dr. Ben Carson, M.D., did many noteworthy things for the manufactured housing industry during Trump 1.0. But what didn’t occur was enforcement of federal enhanced preemption under the Manufactured Housing Improvement Act of 2000 (a.k.a.: MHIA, MHIA 2000, 2000 Reform Law, 2000 Reform Act).
MHI had numerous face-to-face opportunities with Dr. Carson. On paper, MHI has said similarly to what MHARR has. It is increasingly clear in hindsight that VP Mike Pence was not a true “America First” or “MAGA” supporter of the Trump agenda. That was not obvious at the time to most Americans. MHProNews previously signaled our editorial opposition to Brian Montgomery, shown in the photo below (third-from left).
Per Copilot, there is no evidence that MHI ever asked Dr. Carson to enforce enhanced preemption face to face. Letters may or may not be read by the person to whom they are addressed.
By contrast, MHARR has placed that key terminology, “enhanced preemption,” on their website dozens of times.
MHARR demonstrably has dozens of uses on their own website and in third party media press releases for “enhanced preemption” under the 2000 Reform Law. Why doesn’t MHI have something like that on their site or third party media? Note that putting a search inquiry into quotes yields a more specific result.
If MHI seriously wants “enhanced preemption” enforced why no press releases and why no mention on their own website? Isn’t that a funny way of operating? By the way, MHARR’s remarks regarding federal enhanced preemption for 2019 regarding Bryan, Texas was covered by MHProNews. Why not by MHI or others? Isn’t it because it undermined their own false and misleading claims? MHProNews asked MHI to get involved. Nada.
13) Soon to be HUD Secretary Turner, please don’t let MHI pull the wool over your eyes. Yes, keep your friends close and your enemies closer. But don’t trust them for a second. Their record has been well documented here on MHProNews for years, under Trump-Pence (R) and under Biden-Harris (D) and Obama-Biden (D). Master hit the points of good marketing. MHI is okay at marketing itself, but not so impressive at the moves that would make the industry grow. For more evidence, see the linked reports.
Again, our thanks to free email subscribers and all readers like you, as well as our tipsters/sources, sponsors and God for making and keeping us the runaway number one source for authentic “News through the lens of manufactured homes and factory-built housing” © where “We Provide, You Decide.” © ## (Affordable housing, manufactured homes, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)
By L.A. “Tony” Kovach – for MHProNews.com.
Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing.
For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.
This article reflects the LLC’s and/or the writer’s position and may or may not reflect the views of sponsors or supporters.
Connect on LinkedIn: http://www.linkedin.com/in/latonykovach
Related References:
The text/image boxes below are linked to other reports, which can be accessed by clicking on them.’