Despite the acute housing shortage in England and the lengthy time required for a site-built home, modular construction remains opposed by the conservative home building industry from top to bottom. From The Independent comes the article, “Why is the property industry dragging its feet over prefabs?” While noting modular housing is less expensive and quicker to build than traditional construction, of a higher quality, with a lower carbon footprint and innovative in design, lenders there are reluctant to take chances on the unknown, notwithstanding the current credit crunch, and the report says there is the element of snobbery that resists what is considered mass production. Superior product aside, the deep-seated reluctance to accept a different mode of home construction remains.