There are concerns in MHVille about the 4.4 million plus views of John Oliver’s HBO piece for Last Week Tonight on “Mobile Homes.”
There arguably should be furrowed brows among industry leaders. But that’s not our focus, rather, the viral Tiny House Video below is.
Why?
Because in about 5 days, YouTube reports well north of 10 million views of their video.
The video runs almost 6 minutes before you actually step into the ‘tiny house on wheels.’ Hmm, let’s see. House on wheels, if it is tiny, that’s okay? If it a HUD Code manufactured home, that’s not?
But the fact that almost a third of the video goes by before entering the home once more blows out of the water the notion that videos must be short to be watched. Because their video is about 18 minutes long.
The Daily Business News on MHProNews has used a variety of methods to illustrate a point. It’s this.
The Omaha-Knoxville-Arlington axis can’t deny the facts.
New HUD Code Manufactured Housing producers are collectively selling fewer units today than the year Warren Buffett bought into the industry.
While the numbers of independently owned manufactured home industry firms has dramatically shrunk since 2003, Berkshire brands in MHVille such as Clayton Homes, et al have watched as their market share steadily grew.
- Either Omaha-Knoxville-Arlington leaders are inept at growing the industry, or not. For the record, we believe these to be intelligent, capable people. The question is, capable of what?
- Berkshire was either lucky that they grew their strategic Moat, or it was their stated plan has been well executed (link).
- Are we to believe that a modest organization that made this tiny house video can routinely generate viral videos in days on tiny houses that may be made to no building code, while the HUD Code manufactured home industry’s giants and their Manufactured Housing Institute (MHI) can only muster low 4 or 5 figure levels of viewership in over a year?
The Berskhire brands, Cavco’s Joe Stegmayer, and MHI leaders had an opportunity at Tunica to debunk or refute the concerns and evidence that has mounted against them. They have exercised their constitutionally protected right to remain silent.
If they’ve engaged in any illegal or unethical actions, perhaps that silence is wise. But how to explain their silence in defending their own members from attacks by Oliver’s episode? See the report, below the bylines and notices.
There will be new reports tomorrow and upcoming that will peel back more of the layers on the proverbial onion. It will include on the record input from a state association that makes some interesting admissions. There will be some more explosive items from state execs, that were provided as tips off-the-record.
Manufactured housing was roughly 4 times larger in sales some 20 years ago. During an affordable housing crisis, are we to believe that MHI, Clayton, and the related Berkshire brands can’t do better than what they are? These are the #NettlesomeThings that an authentic trade media outlet ought to be asking, so why are the others in MHVille not asking these tough questions, and then following up with fact-packed reports?
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