So “Take 5” and see how you could make this stop at the 2017 Louisville Show one of your best professional decisions.
Consider this question. Which manufactured and/or modular market segment has the most growth potential?
- Entry level, “shade and shelter” VOG homes,
- or competitive, appealing finished drywall residential-style Energy Star rated homes?
There can be a valuable roll for entry level product, and we respect those who sell them.
But the answer to the question above may surprise many in manufactured housing.
Because it’s the mid-to-upper end market that has by far the most potential, and often attracts the better qualified credit or cash customers!
Don’t believe it? Surprising for many in our industry, but it’s true. Look at the facts from the site-built housing world. Site built housing outsells MH almost 100-to-1. Yet manufactured housing is less expensive. Do you see the point?
That means there is a lot of upside potential when you convert those site-built housing shoppers to residential-style HUD Code manufactured homes or modular housing.
A number of manufactured home retailing operations sell double the number of mid-level to upscale homes as those entry-level, “shade and shelter” VOG products.
The margins are often better on those nicer homes too.
Sunshine Homes is glad to be making another trip to Louisville Show in 2017. We’ll be showcasing upscale, attractive, residential style Energy Star rated homes that sell in protected territories.
Our retailers love Sunshine, because we truly service what we sell.
We do three more big things:
1) We provide our retailers, developers and communities with proven marketing and sales coaching classes by award-winning consultant, L. A. “Tony” Kovach.
2) We all know the power of good testimonials. Video testimonials can be even more powerful. So Sunshine Homes also provide our retailers and communities with video interviews of your happy Sunshine Home owners – those videos can be shot at your location – so you will attract and sell even more cash or good credit qualified buyers.
3) Through our friends at ManufacturedHomes.com, Sunshine Homes provides you leads and great online tools to help you attract and sell more customers.
See what others say on the videos on this page.
And watch for our January article here on MHProNews that will invite you to our special Louisville Show display and refreshments. We hope to see you at the Sunshine Homes display at the 2017 Louisville Show! ##
