It has been just over 5 months since the Innovative Housing Showcase in Washington, D.C. on the National Mall. Several videos and interviews involving manufactured housing were produced during that event, some of which were posted to YouTube so that the views on those videos could readily be seen.
MHProNews has shown this first video before, which no doubt accounts for a healthy part of its video views. That said, after 5 months, it has had only 6,932 views, for a video that right-of-center Fox News uploaded on June 3, 2019. “Housing and Urban Development Secretary Ben Carson discusses how the government plans to address cost and resilience issues associated with housing,” is what the Fox YouTube page says as a summary.
Next, let’s compare that to a video about tiny house living, and arguably not even close to the best tiny home out there. This video has been online since October 19, 2019 and has already had 393,001 views.
Their YouTube page says, “After leaving their home in Southern California, this adventurous family ventured to live off-the-grid and debt free in a beautiful tiny tent house in New Mexico. In this re-visited episode, we catch up with them after a year to see how life in the tiny house tent is working out!”
Comparisons is how millions of people make decisions. Comparisons can also help dispassionate researchers gauge things like public interest.
Let’s note that despite more interest in tiny house living online that manufactured homes, HUD Code manufactured housing arguably outsells their smaller rivals.
However, RV sales dwarf manufactured homes, by about a ratio of 5 to 1.
Takeaways?
There are tiny house videos that have millions of views, a testimony to the hunger for affordable housing. Some tiny houses sell for more than a manufactured home. But as numbers of videos online also reveal, tiny houses are too tiny for many American’s tastes. Still, the idea of having an ‘affordable’ home attracts a strong audience.
That’s an indirect way of saying what the potential could be for manufactured homes. It also begs the question. If the Omaha-Knoxville-Arlington axis were serious about promoting manufactured homes, why haven’t they posted that video in press releases, on their home pages, etc.?
That’s a wrap on today’s final look at MHVille, from the most-read, #1 source for manufactured home industry “News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com. Connect with us on LinkedIn here and and here.
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