The two videos below have well over 2 million views between them.
Compare that to all of the Manufactured Housing Institute (MHI) Videos combined, and it’s an absolute blowout.
Container housing – at this point – are not as inexpensive on a cost per square foot basis as a manufactured home.
The first video provides a look at how a container is converted into a housing unit.
The second video is a de facto sales pitch. It’s a marketers “romancing” of the “tiny house” type space.
These are just some of the competition for manufactured homes today.
Each of these alternatives could easily be a pivot-point, for those who understand “jiu jitsu.”
But the reality is that if these alternatives gain serious sales, their costs will decline as sales volume rise. That’s the law of supply, demand, and free enterprise.
For industry professionals and investors, these reflections are a reality check. They serve to remind us all that the status quo ought to be rejected, and growth-oriented approaches should be selected.
Yurts – Americans Hunt for an Affordable, Single-Sectional Manufactured Home Alternative
The Rollohome report is a reminder of just how rapidly new production can be brought on-line, and sales can be ramped up.
And the Genz report is a deep dive that reveals from a third party look at just how much the industry ought to be bragging, instead of lagging.
“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”
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Related Reports:
Manufactured Home Shipments, State by State Breakdown, May 2018 Official HUD Data
Wheat, Chaff, and the Monday Morning Manufactured Housing Sales, Marketing Meeting
Achieving the American Dream, with Quality, Appealing, Affordable Home Ownership – manufacturedhomelivingnews.com
Achieving American Dream, Quality, Appealing, Affordable Home Ownership, Independence Day, manufactured homes, not mobile homes, not trailer house, MHLivingNews,
Manufactured Housing Program Review Addressed by HUD Secretary Carson during Oversight Hearing
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