Among the manufactured home lenders that are not publicly traded is Credit Human. Credit Human is a credit union that offers an array of services to their members that includes single family manufactured home lending. Following some information from the Manufactured Housing Institute (MHI) member Credit Human will be a true story that presents a bracing “view from the trenches.” Meaning, an authentic tale of how some professionals who get involved in manufactured housing see the industry after they have been involved for a while. A Credit Human (formerly known as SACU – San Antonio Credit Union) team member sat down to a meal with this writer and a colleague of his. That true story may be eye opening – perhaps refreshing for its candor – to some in MHVille. But it may prove bothersome to others. Part I of today’s report will be the latest state-by-state information for HUD Code manufactured housing production and shipments from the 50 states plus results for Washington, D.C., and Puerto Rico.  Part II will be a look at Credit Human, including insights from them in their own words, plus that true story – that “View from the Trenches” with lessons learned. Part III will be Daily Business News on MHProNews macro- and manufactured housing-connected market reports.

Part I – Manufactured Housing Industry Production and Shipment Data for all 50 States for April 2023 Reported in June 2023. 

SW is ‘single wide’ or more appropriately, single section.  MW is a multi-wide, more appropriately, multi-sectional (a.k.a. ‘double wide’ or ‘triple wide.’). Floors is the number of actual sections (each section is a ‘floor’) which can help discern how many sectional homes reported were more than a ‘double’ multi-sectional. Subtract all singles from Floors, and then divide the multi-sectionals to get an idea of if there were a less common triple or quadruple sectional.

 

Institute for Building Technology & Safety‎
Shipments and Production Summary Report 04/01/2023 – 04/30/2023
Shipments
State			SW		MW		Total		Floors
Dest. Pending			42		9		51		60
Alabama			134		168		302		472
Alaska			0		0		0		0
Arizona			79		113		192		305
Arkansas			63		74		137		211
California			46		192		238		437
Colorado			67		6		73		79
Connecticut			3		8		11		19
Delaware			3		26		29		55
District of Columbia			0		0		0		0
Florida			159		428		587		1,019
Georgia			144		150		294		444
Hawaii			0		0		0		0
Idaho			4		18		22		41
Illinois			32		39		71		110
Indiana			136		46		182		228
Iowa			24		14		38		52
Kansas			13		5		18		23
Kentucky			88		159		247		407
Louisiana			223		106		329		436
Maine			23		19		42		61
Maryland			0		4		4		8
Massachusetts			8		10		18		28
Michigan			80		102		182		284
Minnesota			22		17		39		56
Mississippi			97		123		220		343
Missouri			41		35		76		111
Montana			9		19		28		47
Nebraska			22		2		24		26
Nevada			12		23		35		59
New Hampshire			11		20		31		51
New Jersey			24		12		36		48
New Mexico			39		49		88		137
New York			60		84		144		228
North Carolina			155		252		407		659
North Dakota			10		8		18		26
Ohio			104		24		128		152
Oklahoma			73		92		165		258
Oregon			27		64		91		157
Pennsylvania			48		65		113		178
Rhode Island			2		0		2		2
South Carolina			118		182		300		483
South Dakota			2		5		7		12
Tennessee			73		137		210		347
Texas			477		643		1,120		1,763
Utah			5		14		19		34
Vermont			3		7		10		17
Virginia			44		61		105		166
Washington			17		72		89		165
West Virginia			24		33		57		90
Wisconsin			19		14		33		47
Wyoming			7		7		14		21
Canada			0		0		0		0
Puerto Rico			0		0		0		0
Total			2,916		3,760		6,676		10,462
THE ABOVE STATISTICS ARE PROVIDED AS A MONTHLY SUBSCRIPTION SERVICE. REPRODUCTION IN PART OR IN TOTAL MUST CARRY AN ATTRIBUTION TO IBTS, INC.

Production
State	SW	MW	Total	Floors
States Shown(*)	182	238	420	659
Alabama	426	603	1,029	1,636
*Alaska	0	0	0	0
Arizona	75	119	194	313
*Arkansas	0	0	0	0
California	45	186	231	422
*Colorado	0	0	0	0
*Connecticut	0	0	0	0
*Delaware	0	0	0	0
*District of Columbia	0	0	0	0
Florida	71	230	301	535
Georgia	154	274	428	702
*Hawaii	0	0	0	0
Idaho	13	58	71	133
*Illinois	0	0	0	0
Indiana	362	168	530	698
*Iowa	0	0	0	0
*Kansas	0	0	0	0
*Kentucky	0	0	0	0
*Louisiana	0	0	0	0
*Maine	0	0	0	0
*Maryland	0	0	0	0
*Massachusetts	0	0	0	0
*Michigan	0	0	0	0
Minnesota	31	29	60	89
*Mississippi	0	0	0	0
*Missouri	0	0	0	0
*Montana	0	0	0	0
*Nebraska	0	0	0	0
*Nevada	0	0	0	0
*New Hampshire	0	0	0	0
*New Jersey	0	0	0	0
*New Mexico	0	0	0	0
*New York	0	0	0	0
North Carolina	130	229	359	588
*North Dakota	0	0	0	0
*Ohio	0	0	0	0
*Oklahoma	0	0	0	0
Oregon	45	136	181	323
Pennsylvania	157	235	392	627
*Rhode Island	0	0	0	0
*South Carolina	0	0	0	0
*South Dakota	0	0	0	0
Tennessee	453	566	1,019	1,586
Texas	772	689	1,461	2,151
*Utah	0	0	0	0
*Vermont	0	0	0	0
*Virginia	0	0	0	0
*Washington	0	0	0	0
*West Virginia	0	0	0	0
*Wisconsin	0	0	0	0
*Wyoming	0	0	0	0
*Canada	0	0	0	0
*Puerto Rico	0	0	0	0
Total	2,916	3,760	6,676	10,462
(*) THESE STATES HAVE FEWER THAN THREE PLANTS.
FIGURES ARE AGGREGATED ON FIRST LINE ABOVE
TOTALS TO PROTECT PROPRIETARY INFORMATION. Ashok K Goswami, PE, COO, 45207 Research Place,  Ashburn, VA

 

Part II – Credit Human, formerly San Antonio Credit Union (SACU), the View from the Trenches and Lessons Learned

Credit Human’s website includes the following remarks. The highlighting is added to a reference by that firm to their history of manufactured home lending.

Our History

Today

In 2016, SACU became Credit Human.  Our new name reflects the San Antonio values that have guided us since we started here in 1935—a belief in others, giving credit to the dreams of our members, and being more human by treating each other with the respect that all of us deserve.  This new name extends that belief to every member we serve, no matter where they live, or where they do business.

2000s

As the pace of technological change increased throughout the 2000s, SACU made thoughtful innovations to serve you better, including online banking, mobile banking, and more.  We’ve grown, doing business across the country, under multiple brand names including CU Factory Built Lending, Mountainside Financial, Credit Acquisition Resources Systems (or CARS), and SACU.  More than one-third of our members currently live outside the state of Texas. …”

 

Performance?

As the manufactured home industry data above reflects, manufactured housing is underperforming, even in the states where it is doing ‘better’ by historic, potential, or in comparison to others in housing.  The latest national snapshot from 1960 to 2022, per MHI member Skyline Champion helps complete the statistical picture of just how far manufactured housing has fallen from its 20th century history.

Notice: the graphic below can be expanded to a larger size.

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Given that factual reality, manufactured housing professionals who may enter the industry under some illusion of how great the industry can be – and it can be – can suffer from the difference between what was told to them in the hiring process to what is experienced when the proverbial rubber meets the road.

Restated, the view from the trenches of those who engage with the public (B2C) or other professionals (B2B) can be disquieting. This we know from research using Indeed or other sources where past or current employees sound off about their bosses. While the example below is from Clayton Homes, something similar could prove to be true for several other MHI member firms.

 

Hypothetically Speaking-Imagine You’re Among Thousands in Sales or Management at Clayton Homes–‘Gaslighting’ by Clayton Leaders, Buffett-Berkshire-Clayton Moat and MHI–plus MHVille Market Update

For one more example, consider “Frank and Dave” (Frank Rolfe, Dave Reynolds) led Impact Communities.  On the date and time shown, they have a 2.7 star rating out of 5 on Indeed, per reviews provided by employees past and present employees evaluating the firm. Per Indeed, those reviews are collectively below average. With ratings like these, isn’t it more apparent that Impact Cares is window dressing and tax breaks?

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Note that the trend in the employee ratings is dropping. In 2023, it is now down to 1.67 stars out of 5. Two 2023 posts by team members of Impact are shown below, per what was provided by the Indeed website.

Assistant Community Manager in Iowa

1.0 on May 27, 2023

Micro-managed by upper management

This is a rewarding career for those who want to make a difference in resident lives. The company does occasionally spend money on their properties to improve parks, but it is a long process. You constantly have to be concerned about job security, especially if you don’t suck up to management. The pay is competitive and the bonus structure is very reasonable.

Maintenance Worker in USA

1.0 on May 18, 2023

Save yourself the headache

Rude, judgmental and fake!! They think they are better than everyone else. They choose the residents they like in the community to help and refuse to help the ones they don’t in hopes they make it hard enough for the resident to leave. Lies are being told and things are being done that shouldn’t be. They micromanage and make you feel like you aren’t worth anything. They have a “click”. and nothing will change. I can’t wait to leave this company. No amount of money is worth working for company!!”

 

Barry Noffsinger, Credit Human, and the View from the Trenches

As noted above, at a manufactured home trade show award winning Barry Noffsinger Per an education pitch from the Louisville Show site, the following about Noffsinger.

Barry Noffsinger

Credit Human Federal Credit Union

An over 20-year veteran of the manufactured housing industry, Barry has worked in several capacities in the manufactured housing financial services arena over his career. Currently, he works as the Sales and Marketing Manager with Credit Human Federal Credit Union. In addition, Barry currently serves as the Vice-President of the Kentucky Manufactured Housing Institute, a member of the Manufactured Housing Institute’s Financial Services Committee, Board member of Kentucky Housing Corporation, and member of the Board of Directors at Next Step among other organizational participation. …”

Anyone who has met Barry knows how affable he apparently is. Those remarks above are worth considering in the light of the A Cup of Coffee with…Barry Noffsinger. That flashback is a reminder of the Preserving Access to Manufactured Housing Act era of manufactured housing industry history. For industry newcomers, Preserving Access was one of several pivotal points in the 21^st century of manufactured housing industry history.

As people are wont to do at trade shows or other meetings, Barry, his now former colleague from then SACU (later rebranded as Credit Human), and this writer were sharing a meal. Noffsinger’s colleague made a bracing observation. ‘Manufactured housing is a dying industry…’

‘Manufactured housing is a dying industry.’ After a year or so (per my understanding of their remarks at the time) of dealing with the day to day realities of the industry, that reasonably young and educated man had come to the conclusion that the industry was a geriatric case (a paraphrase of other remarks he made). Barry looked like he had been slapped in the face. It was all politely papered over, I was asked to opine why the industry had a promising future, and after a while the meal ended. Not long afterwards, I was told so was that person’s role at SACU which became Credit Human.

There are limits to cheerleading. Specifically, after a certain point of failure to achieve potential, some will come to the understandable conclusion that manufactured housing has promise and possibilities, but that the promised potential is not being actualized.

Notice: the collage below can be expanded to a larger size.

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There is an apparent and proverbial club that operates at several state associations and at MHI. Each member of the ‘club’ play their respective roles. They trade accolades. They give each other awards. They sing the praises of MHI (an apparent must for inclusion). They don’t break rank by speaking some notion that realistically looks at data and performance that may point to the obvious conclusion that the industry is not living up to its own hype.  The problem is NOT the product, there is routinely authentic value there. The problem isn’t land-lease per se, there are honorable independent companies, but then there are those who perform in a ‘Frank and Dave’ style that has been deemed ‘predatory.’

That noted, the MHI club members show up to talk about the future of the industry. They show up to tell people how great their sales and marketing are at so-called ‘educational events.’ But that begs the question. But if the sales and marketing are so good, then why is the manufactured home industry now in yet another stiff downturn?

 

‘Weakness and Delay in Washington’ ‘Helped Fuel Decline’ – Manufactured Housing Institute Faulted by MHARR for ‘Shocking’ ‘Decline’ in Manufactured Home Production; plus MHVille Markets Update

 

While manufactured housing is slumping, conventional housing is surging. These are facts, not mere opinions. In fact, the pace of slump for manufactured housing is akin to the inverse of how rapidly conventional housing is surging. It defies common sense, considering manufactured housing has about half the cost per square foot than conventional housing does.

 

Can’t Make This Up While-Costly Conv Housing Starts ‘Surge’ to 3 Decade High, Manufactured Home Production Falls to Decade Low? What are Geniuses at Manufactured Housing Institute Doing? Plus MHMarket Updates

 

The future is uncertain. Predictions can be thwarted by an array of events. Those obvious disclaimers noted, MHProNews hammered MHI branded CrossMod^® homes early and often. We were not alone. MHARR, and some MHI members that wanted to be low profile, expressed their own unique reasons why they opposed CrossMods. Recall the MHI ‘research’ and ‘focus group’ each of which demonstrated MHI’s stated position that this was the future for growth in manufactured housing. But years later, MHI had to admit in writing that CrossMods remain a stack of unfulfilled promises. At some point, the messenger and apostles of CrossMods must be called to account. Recall that early on that a state association executive told MHProNews that some survey operations can generate the desired result. In hindsight, it appears that state association executive – a MHEC member – was correct. As noted, not everyone at MHI, not every state association member (or staffer) is part of an apparently rigged system that promises much but fails to deliver.

 

 

 

To Be Completely Clear…Manufactured Housing is a Necessary and Useful Product that Ought to be Soaring…

At some point, MHProNews will likely do a specific report that will focus on employment within the industry. What is the truth about the opportunities? What are the realities of working in the trenches of manufactured housing?

Clayton Homes and Impact Communities are just two of several companies. It may well be that working at Credit Human is far more pleasant than working at some other MHI member brands. We plan to look for a planned “view from the trenches” report series. But that said, even working for let’s say a more pleasant Credit Human didn’t make that professional referenced above at that breakfast feel any better about the future of the industry. He said this is a dying profession. That doesn’t mean he was correct, but it does reflect what that person thought and was willing to say in front of a supervisor, perhaps precisely because he had a third-person not from the firm sitting at the table.

Put differently, the insiders who play the game of going along to get along are allowing those inner circle types who are throttling manufactured housing from its true potential.  Those inner circle ones want to consolidate the industry. They say so in word and/or deed. That has an impact on employees.

For those working for a “white hat” company, the job satisfaction is routinely higher. Having visited numerous ‘white hat’ operations over the years, talking to team members and customers alike, the satisfaction that comes from ‘doing business the right way’ is obvious from both sides of the buy-sell desk or table. Until the current dynamic of manufactured housing industry insiders controlling MHI and enough others going along to get along changes, more of the same will result. There are some that fear, not without good reason, that some key members of MHI may be planning to kill off the HUD Code entirely and replace it with a more prefab or modular style industry. If that were to occur, the loss of affordable housing is significant. Recall what Skyline Champion said about their market share of modular vs. HUD Code.

Notice: the collage below can be expanded to a larger size.

See the instructions below the graphic or click the image and follow the prompts.

 

One of several examples of how much of a positive difference the MHIA’s enhanced preemption could play in boosting the manufactured home industry is illustrated by the graphic below. In California, statewide preemption has become the law for so-called Accessory Dwelling Units (ADUs). Once that went into effect, sales skyrocketed. Something similar could occur for HUD Code manufactured homes.

 

Notice: the collage below can be expanded to a larger size.

See the instructions below the graphic or click the image and follow the prompts.

Manufactured housing could be doing several times its current production and sales levels.  Shining the spotlight at people or organizations that could or should make a positive difference, but for whatever reasons, fail to do so, are a legitimate part of what good trade media should do. Who says? The American Press Institute (API). To learn more, see the linked reports.

 

Manufactured Housing Institute ‘Housing Alert’ Touts MHI Role in ‘HUD Elevates Office of Manufactured Housing Programs’ – ‘Blah, Blah, Blah’ – Behind Curtain, Facts and Analysis; plus MHMarkets

True Tale of Four Attorneys Research into Manufactured Housing – What They Reveal About Why Manufactured Homes Are Underperforming During an Affordable Housing Crisis – Facts and Analysis

Whistleblower$ Rewarded, Organization Risk$-What Legal Experts Say Can Impact Dirty Firms-Benefit Accountants, Former or Current Employees-Manufactured Housing’s Dark Side; plus MHVille Markets

 

Part III. Daily Business News on MHProNews Markets and Headline News Segment

 

Headlines from left-of-center CNN Business – from the evening of 6.29.2023

• Insider trading
• Three investors were arrested for allegedly tipping off friends and colleagues about a deal to take Trump’s media business public
• Former Pfizer employee charged with Covid drug insider trading
• Smoke pours out of Tiffany & Co. flagship 5th Ave. New York store two months after reopening
• Deadline for airline 5G retrofits could add to travel woes this July 4 holiday
• Shein sent American influencers to China. Social media users are furious
• National Geographic magazine has laid off the last of its staff writers
• CBO: US debt will spike to record high by 2029, despite debt ceiling deal
• Mortgage rates jump higher: 30-year fixed rises to 6.7%
• Flight problems mostly over — except at United
• Dow gains over 270 points as bank stocks continue to rise
• Sriracha sauce is selling for as much as $120 amid prolonged shortage
• Meta releases clues on how AI is used on Facebook and Instagram
• $200 billion in frozen Russian assets could help rebuild Ukraine. Europe is trying to figure out how
• Snapchat+ gains 4 million paying subscribers in its first year
• Hot car deaths can be prevented with this new technology
• Italy may have dodged a ‘pasta strike’ but food inflation is still high. Here’s why
• US economic growth expanded much faster in the first quarter than previously estimated
• Melinda French Gates says more women must join the AI race to help prevent bias
• com is changing its name. It’s one you may recognize
• The Fed is secretly stress testing the US economy against nightmare scenarios
• Climate event El Niño could hit the economy from food prices to clothing sales this year
• Anglo-French deal could create Europe’s biggest lithium producer
• Nvidia says US curbs on AI chip sales to China would cause ‘permanent loss of opportunities’

Headlines from right-of-center Newsmax 6.29.2023

• Supreme Court Strikes Down Use of Race in College Admissions
• Dershowitz: Decision on Admissions Is a ‘Ruling I Sought’ for 50 Years
• Legal expert Alan Dershowitz, a victim of discrimination, told Newsmax that Thursday’s Supreme Court ruling that eliminates race as a factor in college admissions is one he pursued since he began practicing law. [Full Story]
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• Justice Gorsuch Pans Race-ID Part of College Applications
• Supreme Court Strikes Down Race-Conscious College Admissions
• Biden: ‘Strongly Disagree’ With Top Court on College Admissions
• Harvard Says It Will Comply With Supreme Court Ruling
• Trump Hails Affirmative Action Decision: ‘Great Day for America’
• Putin Faces Russian Rebellion
• Kremlin: Majority of Russians Back Putin, Ukraine Military Action
• Where Are Russia’s Top Generals? Rumors Swirl
• Vatican Envoy Meets Russian’s Children’s Commissioner
• Ukraine Conducts Disaster Response Drills Near Nuclear Plant
• Enough ‘Safeguards’ to Protect Russian Nukes From Rebels |Platinum Article
• Wagner Mutiny Signals New Danger for Russia’s War on Ukraine |Platinum Article
• Scholz: Mutiny Weakened Putin but Implications Unclear
• NYT: Senior Russian General Knew of Prigozhin’s Plans
• Blaine Holt: Putin Reneging on Prigozhin? | video
• More Putin Faces Russian Rebellion
• Newsmax TV
• Huckabee: Sen. Graham Right to Push for More Biden Info
• Meuser: ‘Bidenomics’ Equals Gaslighting
• Dershowitz: ‘Ruling I Sought’ for 50 Years | video
• Lara Trump: ‘No Doubt Hunter Biden Received Special Treatment’ | video
• Steil: People Aren’t Buying ‘Bidenomics’ | video
• Huckabee: Biden Economy ‘Gut Punch’ to Americans | video
• Fry: Hunter’s Alleged $10M Demand Fits Pattern | video
• Van Drew: Hard to Say Where Biden Corruption Ends | video
• Lanny Davis: ‘Judgment Call’ on Hunter’s Gun Charge | video
• Whitaker: Trump Docs Case Difficult to Prove | video
• Newsfront
• Deputy Acquitted of All Charges for Failing to Act in Parkland School Shooting
• A Florida sheriff’s deputy was acquitted Thursday of felony child neglect and other charges for failing to act during the 2018 Parkland school massacre, concluding the first trial in U.S. history of a law enforcement officer for conduct during an on-campus shooting.Former…… [Full Story]
• Military Academies Can Still Use Race as a Factor
• The Supreme Court ruled race cannot be a factor in college [Full Story] | video
• CNN: Special Counsel Still Probing Trump Docs Case
• Although former President Donald Trump pleaded not guilty to a [Full Story]
• Wagner Mutiny Signals Danger for Russia’s War on Ukraine
• Moscow may have averted “civil war” by staving off the mercenary [Full Story] | Platinum Article
• Mike Pence Makes Surprise Visit to Ukraine
• Former U.S. Vice President Mike Pence, who is running for the [Full Story]
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• Former Fox News host Megyn Kelly cut through the narrative on [Full Story] | video
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• Trump: ‘Newsmax Only One Picked Up’ Biden Corruption |video
• Trump Blasts Fox News: ‘Nasty’ and ‘Prejudiced’ |video
• Donald Trump to Newsmax: GOP Primary Debate Isn’t Worth It |video
• Fox Fires Tucker’s Staff as Replacement Named |video
• Supreme Court Backs Christian Mail Carrier Who Wanted Sundays Off
• The Supreme Court on Thursday used the case of a Christian mailman [Full Story]
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• Justice Gorsuch Pans Race-ID Part of College Applications
• Liberal Dershowitz Leads Those Hailing Supreme Court Race Ruling
• CPAC’s Schlapp: Affirmative Action Was Guise for ‘Discrimination’ |video
• Biden: ‘Strongly Disagree’ With Top Court on College Admissions
• Affirmative Action Ruling to Have ‘Chilling Effect’ on DEI
• Harvard Says It Will Comply With Supreme Court Ruling
• Cruz Hails Supreme Court Affirmative Action Ruling
• Trump Hails Supreme Court Affirmative Action Decision |video
• Enough Safeguards to Protect Russia Nukes From Rebels
• Despite its failure, the Russian mercenary Wagner Group’s brief coup [Full Story] | Platinum Article
• Judge Rejects Trump Bid to Dismiss Carroll Lawsuit
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• Suspicious Package Found on Supreme Court Steps
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• Newsmax’s Schmitt: ‘Enraged’ Biden Can’t Handle Scrutiny
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• Finance
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• Health
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