4 Tips on Using Pinterest - The Cutting Edge of Manufactured Home Marketing & Sales

Pinterest is rising rapidly in the social networking world. We have our own Pinterest board for promoting manufactured housing. You should too. When Inc Magazine and others suggest that you should be using Pinterest for marketing, it is a good reason to sit up and take notice. Let's share 4 of the tips they did for making your Pinterest efforts improve the image of manufactured housing and your part in it.

Use other social nets to feed Pinterest

Facebook, Google+ and LinkedIn are among the resources you can use to attract more attention to your Pinterest page.

Promote more than products

Inc. echoes a theme we have mentioned before. “The temptation for any business is to post pins only for products you sell. Giselle Gonzalez is a promoter…” who “says Pinterest users are savvy in spotting a board that is too self-serving and only posts (their) product photos.

Follow the big hitters

Inc. said: “One of the best ways to raise awareness about your company is to start following the big names on Pinterest. This is the proven method on Twitter: When you follow popular figures, and they follow you back, other Twitter users get the message and follow the leader. Sevenly’s Palmer says it’s important to find out who is “pinning” your products and to follow them to see if they follow you back. Most do, he says.”

Selective curating

Inc. observes that: “Pinterest caters to those who love to “curate” or weed out the good from the bad. Presenza, a custom clothing designer, finds unique products beyond their own offering and pins them. The company also uses key phrases on their board like “made in the USA” and “defining confidence” to help define the brand.”

Pinterest is primarily visual. One of our best potential tools to break down stereotypes against manufactured housing are the proper use of visuals. Our advice in an early column on Pinterest dove-tails with Inc's, to learn more, please check that prior Pinterest column out at this link here.

Proper “Pinning” Prevents Poor Performance!” Enough said for today. ##

L. A. "Tony" Kovach
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