Are you having enough Sales Conversations?

“Are you having enough SALES CONVERSATIONS? If you don’t have all the business or clients that you want, maybe you simply need to have more sales conversations. That was a challenge I laid down to my Marketing Mastermind group last month, and one couple jumped to action with IMMEDIATE results.”

That bit of advice came to me from Bernadette Doyle of ClientMagnets.com.

Although Bernadette was talking about direct face-to-face selling of services, I couldn’t help but think how it applies to what we do. When a local business posts an update to their blog, comments on Facebook or Twitter or sends an email update to their list, they are having a “sales conversation” with their market even if they aren’t overtly selling.

That’s because all of us like to do business with those we know, like and trust. The process of relationship building is helped along each time we do one of those things.

But to work really well, these things have to be done consistently. Tony Robbins puts it this way: “It’s not what we do once in a while that shapes our lives, but what we do consistently.” It can shape our lives and it can shape our businesses.

One of the great things about marketing online is that your target audience needs to do something to respond to your message – if you are doing it right. The act of taking action means they will most likely pay closer attention to your message than they will using passive media.

So if you’re not as busy as you’d like to be, or if you’re not making as many sales as you’d like, think about what you can do to have more sales conversions, either face-to-face or using your online marketing strategy.

Start taking advantage of this strategy today and you’ll see results in no time.

There’s a great book named Social Networking for Business that can get you on the right track for using Social Media to start more Sales Conversations.

This post originally appeared on BobStovall.com on Memorial Day 2009.