We are going to keep today short and sweet, from utter necessity (I’ve got a flight to catch!). What makes marketing and selling MH so different? First, step back and take a look from 40,000 feet. If I told you I had a car that sold for 25-50% less than a comparable new car, and …
One of our newest videos on ManufacturedHomeLivingNews reminds industry professionals (and the public) that we have a great product and story to share. As fine a value as all our factory-built homes can be for various target markets, we still have to demonstrate the value! Staging a home is an important element in that process. What …
Do you like to watch movies? In 2008, Fox released their remake of the 1951 classic movie, the Day the Earth Stood Still. One of the key concepts in the movie is summed up in this thought, that people don’t change unless they are forced to do so. Without giving away the story’s punch line, …
People Don’t Change Unless Forced, The Day the MH Earth Stood Still… Read More »
As the professionals, it is up to us to help frame the housing conversation in ways that showcase the appeal and value of modern manufactured homes. All too often, I hear MHPros repeat things their customers are saying to them. Don’t get me wrong, we need to LISTEN to what they have to say. But …
Comparing Manufactured Home Apples to Conventional Housing Apples Read More »
We’ve been hammering away at a simple yet powerful theme. Telling the story of modern manufactured housing tale – via video, news, photos and other methods – is critical for a variety of reasons. Few are more important than the cause of raising our new home sales levels, ASAP! First, prospective home owners are people. …
Telling the Manufactured Housing Story – Telling YOUR and Your Home Owner’s stories Read More »
We must learn to call things as they are. We ought to eschew the often hobbling lexicon of the politically correct in favor of inspirational realities that overcome failures in order to succeed. When Carly Fiorina was profiled by Brett Baer as a 2016 presidential hopeful, her story was that of a secretary who rose over time …
Failing to Succeed, Insurgency and Manufactured Housing Success Read More »
