Last year, Ben Kunz – Vice-President of strategic planning at media agency Mediassociates – penned a column in Digiday called, “In Defense of Banner Ads.” Kunz opened with a pithy set of points: “If you believe banners suck, you’re not alone. The poor things are so disparaged that the entire digital industry has repositioned them …
Dare to Compare! Banner Ads vs. TV or other Media Read More »
We've quoted Sunshine Homes President, John Bostick's memorable saying, “Easy doesn't pay well.” There may be 'easier' ways to market, if you have a big budget than using 'content marketing.' But content marketing has tremendous advantages when it comes to getting organic Search Engine Optimization (SEO). So we have been believers in Content Marketing for …
On 4.10.2014, Robert Hof writing in Forbes colorfully reported that, “Perhaps the iconic pose of our era is someone squinting at a smartphone screen–replacing another iconic pose, the couch potato pointing a remote at the TV screen.” Hof says that's due in part to the use of hand-held devices, such as tablets and smartphones, which …
From time to time, we get questions about web traffic analysis services, such as Alexa, Compete, Quantcast and Comscore. Are these accurate? And how do these services compare to a statistical resource, such as Webalizer? Dennis Yu's analysis linked here, starts his critique with these words, “Alexa is the most well-known of the traffic measurement …
Comparing Web Traffic resources Alexa, Compete, Quantcast and ComScore Vs. Webalizer Read More »
The Cutting Edge of Marketing and Sales blog is not about industry politics, as interesting or important as some find that issue. Rather, as the name implies, it is about selling more homes. That happens when you get and stay focused on Marketing and Sales, without ignoring the political or other matters that impact your …
If a business routinely treats their customers like dirt, it doesn't take a rocket scientist to figure out that sooner or later, that business will suffer and likely be forced to sell out to someone more savvy or close. If a business owner treats its staff with disrespect, it is self evident that even in …
