It is amazing that so many in the manufactured housing industry are stuck selling homes priced under $30,000. Don't get me wrong! Any sale that fills a vacant home/site or moves another home out of a street retailer's inventory is good. But until the majority of communities and retailers learn how to selling homes priced …
Park the Stress. Discover the Lending Available Now for 2014. Prepare for Year 4 of the Manufactured Housing Comeback! Let's Va Va Va Va Volumes of Video Voom, all about Louisville 2014. 48 Hot New Models! Dozens of Leading Exhibitors! Seminars, Networking, More! An Adventure Mod! When is the last time you saw a Dutch! …
The holidays are here. Hanukah – the Festival of Lights – came early this year and has now passed. Christmas and New Year's are coming up rapidly, and for over a billion souls, this is Advent. People marketing and selling homes are starting to think or run 'tax refund' ads – which are fine – …
“’Tis the Season” for a Marketing and Sales Lesson! Read More »
(Editor's note to: Regular Cutting Edge Readers, we will pause this week, to present a special Shopping with Soheyla! We will return to our regular topics next week, but do read this, because it ties into everything that we pros ought to do!) In the inaugural Shopping with Soheyla! readers were teed up for a …
Vivek Wadhwa recently posted a column on LinkedIn with the provocative headline, Anyone, anywhere can start the next Google. Wadhwa is a “fellow” at the Arthur & Toni Rembe Rock Center for Corporate Governance at Stanford University. Let's review some of his thoughts before commenting. "A common excuse that entrepreneurs make for not being able …
As regular readers and most industry pros know, manufactured housing faces unique challenges in marketing. We have a great product that is not well understood or appreciated by most of the population. We will talk another time as to the reasons why that could become a blessing in disguise for those who understand how to …
