PresenterPro and Nancy Geer from the New York Housing Association both reminded me recently that a picture is worth a thousand words. We are regrettably living in an era of decline for tens of millions of Americans. Most of us would rather see the robust economy of the 1990s vs. the anemic one we have …
The recent interview by UMH's Sam Landy with REIT online, shown below, showcases an important way to advance the public conversation about the tremendous value manufactured housing offers. When you watch the video, it is worth noting that Sam Landy used the names of a number of other MH Industry companies during his interview. That …
Getting More Good PR for Manufactured Housing from the Media Read More »
The early feedback on our new image building resource is in. So far, all of it has been very positive! Examples of actual comments: "I like it. I like it so much, that I plan to steal some ideas"…from the new site and use it. "Very impressive. This keeps getting better and better." "The original …
In marketing, there is theory and then there is practical reality. “Talk can be cheap,” so we'll show you tips we've done successfully for years, and yes, you can too! Let's jump in and get started with events, personality and organizational marketing (EPO Marketing). We will offer actual examples and each will be followed by …
The main manufactured housing industry users of the power of indirect marketing to sell more homes are our clients and followers. The flip side of that fact is that the vast majority of MHPros uses direct message marketing. For those in both the indirect and direct camps, tapping into the power of friends and family …
We aren't talking about the Al Pacino movie, or even the glories of women and their many perfumed scents. What we will discuss is the thought behind William Shakespeare's famous phrase, "A rose by any other name would still smell as sweet." Let's see the two paths manufactured housing pros need to consider and implement …
