In business, a professional facing adversity or obstacles has to make a choice. He has to go over, under, around or through the challenge OR be stymied. There is the old truism, winners never quit and quitters never win. This is true in marketing and sales of manufactured, modular and prefab homes. Our opportunities are …
Politicians are doing it. Companies are doing it. Those trying to stand out in the jobs market or trying to advance their careers are doing it. What are they doing to enhance their communications and increase their stature and image? Infographics! Here is an example of an infographic that was shared with me recently. They …
Print: newspapers, magazines, yellow pages, papers, brochures or mailers. What do they give you that the Internet can't? Paper cuts? Ink on your fingers? With the web and the right analytical tools, a professional can give you accurate statistics that print alone can not deliver. With that quick backdrop, let's take a look at the …
Pinterest is rising rapidly in the social networking world. We have our own Pinterest board for promoting manufactured housing. You should too. When Inc Magazine and others suggest that you should be using Pinterest for marketing, it is a good reason to sit up and take notice. Let's share 4 of the tips they did …
Pinterest is one of the hottest trends in social networking. You don't want to overlook this as you use Facebook, LinkedIn, Twitter or others. Because Pinterest is primarily visual, it can be a great way to expose more people to the value of manufactured housing. One, pick homes that are nicely landscaped to pin. Two, …
We all have hot buttons or 'motivators' that impact us uniquely and profoundly. In the world of human influence, marketing and selling, 5 such motivators have been identified. We looked at Love and 2 other motivators in prior columns in this periodic series. With this post, we will begin to explore the impact of Pride …
