Tim and I have been doing a periodic series on the 5 Motivators in marketing and sales. For those who have never learned these, they are Pride, Profit, Love, Need and Fear. If you missed Needs and Fear, please check those respective links above. Today, we will introduce the subject of Love as it relates to the …
Increasing bottom line results is something that brings you and other manufactured housing professionals here by the tens of thousands every month. In fact 3,000 to 4,000 like you log on to MHProNews and departments like the Cutting Edge in Marketing and Sales blog during a typical day to learn more to earn more. Before …
The basic needs of all human life are food, clothing and shelter. In modern times, the need for transportation is often tossed into that mix. In marketing and selling, Needs are one of the Five Motivators. We will take a brief look below at how needs can be used by marketers and sales professionals in …
Fear is in the name of a rock band. Fear is at the heart of the horror movie genre. Fear is the name of a Cape and a River in North Carolina. But for the purposes of this column, fear is a human emotion and is one of the Five Motivators; one that savvy marketers …
I was recently reminded of this saying by Albert Einstein: See more free inspirational posts and posters at this link here. I was also reminded that some us of over the age of 40 or so may not be completely sold on the idea that the Internet is here to stay. Let me share …
A powerful, profitable lesson is coming for those with the wisdom and patience to get it. There ain't no such thing as a free lunch = TANSTAFL. That's true, but unfortunately millions no longer realize the truth of the statement. The school lunches that are "free" to millions of kids are paid for by tax …
