How you reach your target market depends in part on who that market is. It may sound like heresy coming from a marketer at first, but some target markets would not be worth advertising to using most venues. For example, if the market targeted are too small or are highly specialized – then instead of …
We have all heard the old saying about taking and using the best of the old and new. Professional sporting teams practice the basics daily, the tried and true. But they also watch video on themselves, get scouting reports on competitors and test and use new plays and technologies too. Savvy business professionals do the …
First you form your habits, then your habits form you. This maxim is true in our personal life, and it is true in our professional life. That includes how you approach management, marketing and sales too. Let's see how this principle plays out in manufactured housing. In this new economy and more rigorous regulatory environment, …
For those or us old enough to remember, sales was often viewed by millions as something you did to someone, rather than doing something for someone. Sales was seen – and taught – as a kind of manipulation. A person or a company wanted to manipulate their way into a sale, they did it via …
There is only one who can claim to have every answer to every question and problem. That one has a three letter name, God. Ipso facto, that means the rest of us have to struggle along as best as we can with limited knowledge and limited answers. That's okay. Time, trial and error, learning from …
Filling MHC Vacancies and Retailing More Manufactured Homes Read More »
Let me take you back to the not so distant past before the Internet and when the telephone and other technologies were still on the distant horizon. How did people sell their wares? Word of mouth from satisfied customers. Fast forward some years and businesses used the newspaper, radio, then television and then BAM the …
If Word of Mouth Is Still King Are you Maximizing it? Read More »
