I was emailed a news story recently that really got my attention. I've done this, and I'll bet you have too, so maybe we can both learn from this other professional's 126 million dollar mistake experience. To protect the, ah, less than innocent, I'll paraphrase this story as follows. A company had a mid-level manager …
For some years, in approaching a project in marketing, sales, management or some combo thereof, I've used an approach that has served the companies well that this was put to work for: namely, SIB-KIS. See it Big Keep it Simple The first is as important as the second. Charlie "Tremendous" Jones and others taught me …
SIB-KIS and Your Manufactured Housing Sales Operation Read More »
Oftentimes the things that get cut during a downturn are advertising, training and other items like ‘research and development.’ But is that truly a wise strategy? Chevrolet, Proctor and Gamble (P&G) and the cigarette company wars during the depression era demonstrated time and again the power of advertising in a down market. Those firms and …
Advertising and marketing during tough economic times. Read More »
Many people have heard the term ‘Black Friday’ for all the sales that take place on the day after Thanksgiving. But did you know what it means? CBS says that Black Friday is the day that many companies ‘go into the black’ – or make a profit – for the year. 20-40% of all …
There are times that we have done ourselves a dis-service in the manufactured housing arena, by emphasizing the fact that we 'save people money.' I've heard sales people use the words 'its cheaper than conventional site built housing!' in their sales presentation, as I suppressed the need to up-chuck. “Cheaper” has to …
The video below by AVG was designed to demonstrate the idea of strength in numbers. Its short and interesting! Once you’ve watched, then let’s finish up this brief thought provoker. Did it look to you like those tigers were stopped by tooth picks? We don’t have to be giants individually. When enough of us band …
Tigers vs. Toothpicks and Manufactured Housing Marketing Read More »
