There is only One Way Up. We must take the steps, one step at a time. There are no short cuts or silver bullets. There is only one way to move ahead. We have to take the right road and head in the correct direction. Let's leave behind our self imposed handicaps. We can …
I was reading this evening about a new housing publication that is planned for 2012 that will target the 15,000 – 20,000 highest producing realtor offices across the country. These are offices that will have no less than 20 agents per office. So the reach will be to a minimum of 300,000 real estate professionals …
We've been talking for some time now about the Manufactured Housing Image and Marketing Campaign. We have dubbed the particular approach to this plan The Manufactured Housing Alliance/Phoenix Project. Let's take a moment and see what this multi-generational Industry pro has to say about the GoToMeeting PowerPoint presentation he recently attended online. "As I listened …
For over a decade, our Industry has 'talked' about doing a manufactured housing image and marketing campaign. Let's look at what others are asking and saying about the approach we have developed in consultation with industry leaders. Before we get to some public support statements, let's look at the type of questions and concerns that …
Questions and Support for a Manufactured Housing Image Campaign Read More »
We need to put the facts to work for us, so that we can advance ourselves, our location, our company, association and our Industry. First, let's agree that either we define ourselves, or someone else will define us. Wishful thinking is not a strategy. 'Wait and see' until something 'good' happens is not a strategy. …
Manufactured Homes: we either Define ourselves or let others define us Read More »
For well over a decade pros in our great Industry have discussed doing something akin to what the RV Industry has accomplished with their GoRVing campaign. MHI invested significant coin in studying the idea not many years back. The desire for the campaign among owners, executives, professionals and associations in our industry is nearly universal. …
