ICYMI – In Case You Missed It, the Trump presidential campaign website has featured an MHProNews article by Soheyla Kovach, click the screen capture below to see it. Watch for another article by Soheyla in the June issue of MHProNews.com next week. Supporting the MH Regulatory Fairness Agenda in DC and beyond MHProNews.com recently produced a new video, and …
Change is a constant in life. For the sales professional, management or owners doing what yields the best bottom line results is attractive. When industry MH and MHC leaders recently talked about attracting more of the site-built market to consider manufactured homes, they were stating the obvious need for manufactured housing to grow from its currently …
Profitable, Bottom Line Change for Manufactured Housing Pros Read More »
One of the best seminar topics in the recent 2016 MHI Congress and Expo in Las Vegas was presented by a panel from CU Factory Built Lending. They explained how as a division of San Antonio Credit Union (SACU), CUFBL had their managers go through the same change management training that they were now sharing with …
Managing MH Change – ADKAR – Awareness, Desire, Knowledge, Ability and Reinforcement Read More »
Often people want to buy or do whatever it is they are thinking about or considering. Studies reflect the fact that many, perhaps the majority, of customers who come to your sales canter or MH Community are ‘half way there.’ They may not need much to make the purchasing decision. This is where the right …
MHPro Marketers! Have you heard? Content is King! Do you market B2B (business to business) to the MH Industry? Do you market B2C (business to consumer) with products or services with an MH connection? If so, then this column is for YOU. Let’s start with some examples, and then summarize the point at the end. …
MHPros+Content Marketing – Graphic & Facts Worth 1000 Words Read More »
We will have 3 different business-building seminars for retailers and communities who are coming to the 2016 Tunica Manufactured Housing Show. We routinely have a packed room – so come a few minutes early to get a seat! These are so popular, they are often SRO – Standing Room Only – Professional Seminars, Panels and …
