Let’s over-simplify and state the obvious. MH growth depends on 2 things: 1) enhanced performance by any given professional; and 2) greater acceptance, interest and demand for MH by the home buying public. Both of those 2 have what we could call education in common. Each of those can be done on the personal, location, …
The MH Industry’s ongoing need for an integrated approach to marketing, sales and PEP was on full display during the NY Housing Association’s annual meeting. As is common in association functions, legal and legislative updates, business meetings and event sponsors were on the agenda. New homes were available for members and the pubic to tour. …
Your firm wants to sell that next home. Then another. Then another. Of course. The shopper wants to get a home, but from their viewpoint, MH may not be high on their radar (or manufactured homes may not be on their radar at all). For you to break through to the better qualified buyers out …
A Home-Shoppers Eye View of MH vs a Professional’s Vantage Point Read More »
There are many ways that a person can present the facts. We happen to advocate telling the truth, in the best possible light. What does that mean with video? How do you approach filling spaces in vacant MHCs, when there are an estimated 400,000 vacant manufactured home community sites from coast-to-coast? If you retail homes …
Video and The Challenge of Filling the Older Manufactured Home Community Read More »
Every savvy marketer knows that your choice of words matter. Any thinking, successful sales pro should knows that too. It stands to reason that management should also be aware of that reality. Sadly, we see widespread evidence that much if not most of MH fails to grasp a truth uttered by no less a figure …
Words Matter – Mobile, Trailer vs. Manufactured Home Marketing, Sales and Management Read More »
The short answer to the headline question is yes, you can. For the past year, we’ve been testing the creation of videos that can be used to educate, inform and inspire home seekers to see first hand the value of today manufactured homes. For about – or under – $10,000 total, you can have not …
