Imagine this. A retired couple with plenty of resources, they want to downsize and are considering a manufactured home in a nice land lease community. They go to look. They like the property and location. They find a number of used MHs there for sale. Even if they like what they see in the MHC, …
A Key to MH Recovery? Protecting Used Home Resale Values! Read More »
We’ll keep the introduction to this topic short and sweet, because you know what a survey is and you know how to fill one out! Please see the questions below. The survey can be found at this link below. Manufactured Home Industry Survey Aug 24, 2015 ver 1.2 Then please email the survey to the …
The first time I heard the name of the CNBC TV show, “The Profit,” I thought the name would be spelled “Prophet.” Analogies have long been useful as a way to explain something new to others. As a believer in the Creator, any reference made to Manufactured Housing Evangelization (MHE) is meant with no disrespect …
A fascinating lesson for MH in marketing is coming from Donald Trump’s presidential campaign. Let’s set the stage by noting that The Donald is known for great: hotels, casinos, golf courses…real estate. He’s a one man brand, with clothing, etc. that bears the Trump name. He’s the author of Art of the Deal, spent years …
Donald Trump, Marketing Lessons for Manufactured Housing from his Presidential Campaign Read More »
Perhaps you know the maxim, “First, you form your habits. Then your habits form you.” Whatever your profession, good habit formation – meaning good work disciplines – are a key to success. So why is it that so few in MH invest in training and team development? Why do so few see the need for …
Some may look at the headline and ask, can there be ‘bad’ sales? Those who have never had a bad sale will be those who ask that question. We all have customers we want to attract. Remember, we are talking about getting more cash or good credit customers, there are no references to protected classes …
Increasing MHC Infills – getting more good Manufactured Home Sales Read More »
