Although I’m not big on pushing other’s products in these posts, there are times when a tool is just too good not to share. My latest MHMSM.com article, Online Marketing 1-2-3, Part 2 – eMail Marketing explains why email is just as important to your marketing efforts now as ever. In consulting with clients over …
AWeber Makes Manufactured Housing Email Marketing Simple and Effective Read More »
…you can’t have a revolution without change. As stressed in The Manufactured Housing REVOLUTION, you can’t have a revolution without change. Several times in the past month or so, we have mentioned the necessity to keep your website information fresh. You may have changed models, prices, options or other important information. Sometimes the website lags …
Refreshing Your Manufactured Housing website – why? Read More »
When planning a campaign to place a business on page one of the search engines for a given set of keywords, one of the criteria used to establish a reasonable ROI to achieve that result is the lifetime value of a customer. “Successful companies, [Frederick] Reichheld (author of The Loyalty Effect) points out, have three …
Lifetime Value of a Manufactured Housing Customer Read More »
Website stats. They have all the charm of 12th grade algebra. But they are very important in the world of online marketing. In this post, we’re going to look at a couple of web stats and what they might mean to you. Annually, monthly, weekly, by the day or hour are the most common ways …
A couple of things you need to know about website stats Read More »
I was sitting in my office, thumbing through MHMSM’s The Manufactured Housing REVOLUTION for about the 5th time when it suddenly occurred to me: Just how many businesses believe that just having a website is the be-all and end-all of a revolutionary marketing process? It was revolutionary in 1995, but now it is commonplace. How …
In the course of my duties here at MHMSM.com, I write the draft copy for our emails and assemble the primary stories that you hear in our News at Noon Podcast. To select stories of interest to industry members like yourselves, one of the things I do is scan the news feeds and Google Alerts …
