I just returned from the manufactured housing show in Louisville. I was very pleased with the optimism and attitudes of both the exhibitors and attendees. Most, including myself, believe we have turned a corner and the industry is moving forward, once again. In many of my conversations, the coming elections were a hot topic and …
You’re going to the trade show? Great! You’ve made a wise business decision. Whether exhibiting or attending, trade shows provide great opportunities for professionals, managers and business owners. Attendees can see the latest products and services, meet face-to-face with vendors and learn new strategies for running their business better. Exhibitors get to showcase their products …
Trade Show Marketing and You, Louisville and Beyond Read More »
Sears Holdings, Inc has announced that Sears/Kmart will close between 100 and 120 stores in 2012. Pressure from Walmart, Target and Best Buy, among others, has been cited. As USA Today reported: "But the big problem, analysts say, is Sears hasn't invested in remodeling, leaving its stores uninviting." "There's no reason to go to Sears," said New …
Does the latest news about Sears have a message for Manufactured Housing retailing? Read More »
Sales is a profession. When it is done 'professionally,' one can earn the type of income that other professionals earn. Years before I was introduced to the sales of manufactured homes, I was fortunate to have been trained by an insurance sales professional. Though the products are different, every business is the 'people business.' So …
Before marketing, before selling, comes planning and something that is so important that it can't be over-emphasized. It is "The Attitude Check." I've seen great systems messed up by someone with a lousy attitude. I've seen mediocre systems soar due to good attitudes. I'll bet if you think about it, you have too. There are …
Some have called sales the art of persuasion. The truth in this statement finds its echo in marketing and advertising. In fact one may argue that much of human communication has to do with informing or persuading another; marketing again finds its echo in that reality. Different products and services have their own unique sales …
