Short answer to the headline question, yes! With your attention and curiosity clearly up, let's tell you exactly what this metaphor means in practical terms when selling manufactured homes.
Many people look at sales training as a way of manipulating a customer. If that is what the trainer, the owner or sales person thinks, then odds are good the training won't produce a long term positive result. What will? Learn “Dancing!”
True sales training of a big ticket sales item, such as manufactured homes, is about learning to dance the right way with your prospect.
“Don't step on my toes!”
Other than mom or dad teaching their tyke how to dance, almost no one wants their toes stepped on when dancing.
A good sales professional learns how to move WITH their customer, learns the customer's rythms and movements. Then, they can 'guide' a customer – or be guided by them – in a fashion that works for both the seller and buyer.
You learn how NOT to step on your customer's toes! Good selling is like a good dance.
We'll touch on this topic and others that we use in our free manufactured home marketing and sales training at the Louisville Manufactured Housing show in 2015, hope you will be there. Only those who want to grow their results should come! ##
