Let’s be candid. You can say all kinds of great things about your business. But what matters more to a retail shopper is a testimonial. Its not that they won’t listen to you, but some studies suggest that the impact of a third party testimonial is 7 times to 8x greater than just your own …
Cash and Good Credit Customers Want EVIDENCE – Why MH Testimonials Matter Read More »
Let’s state the obvious – advancing the MH industry and your place in it – Its all about good, persuasive storytelling. This isn’t something we just preach – in collaboration with others in operations like yours – we’ve been practicing it for years. Notice how each of these stories advances the MH industry, as well …
Common Sense Will Spur Manufactured Housing In Your Market! Read More »
ICYMI – In Case You Missed It, the Trump presidential campaign website has featured an MHProNews article by Soheyla Kovach, click the screen capture below to see it. Watch for another article by Soheyla in the June issue of MHProNews.com next week. Supporting the MH Regulatory Fairness Agenda in DC and beyond MHProNews.com recently produced a new video, and …
Change is a constant in life. For the sales professional, management or owners doing what yields the best bottom line results is attractive. When industry MH and MHC leaders recently talked about attracting more of the site-built market to consider manufactured homes, they were stating the obvious need for manufactured housing to grow from its currently …
Profitable, Bottom Line Change for Manufactured Housing Pros Read More »
Often people want to buy or do whatever it is they are thinking about or considering. Studies reflect the fact that many, perhaps the majority, of customers who come to your sales canter or MH Community are ‘half way there.’ They may not need much to make the purchasing decision. This is where the right …
MHPro Marketers! Have you heard? Content is King! Do you market B2B (business to business) to the MH Industry? Do you market B2C (business to consumer) with products or services with an MH connection? If so, then this column is for YOU. Let’s start with some examples, and then summarize the point at the end. …
MHPros+Content Marketing – Graphic & Facts Worth 1000 Words Read More »
