CNN Money began a recent report with this provocative question. "Does anybody actually use QR codes?"
My family and I will make a move soon. Info on my business card will change soon. I hate to waste stuff, so I plan to give away a lot or cards in a short period of time! When I finish giving away those business cards, it is a safe bet that my next business card will have a QR Code on them. Your's should too. Why? Let's look at the facts.
In June 2011, Comscore said 14 million people used their smart phone to scan a QR Code. That is 6.2% of mobile users, and that number is sure to rise. The CNN reports hints that this could well be a low number.
QR Codes were created by Toyota in the 1990s to help track parts. By 2002 Japanese marketers were using them. More recently, they have started to explode onto the U.S. Marketing scene with Coca Cola, Delta, Ford, Gap, Home Depot, Macy's, Starbucks and Verizon among many who use them. I saw them earlier this year being used by a forward looking manufacturer at an Manufactured Housing trade show.
QR codes pack more data than an old bar code. They can be used to dial an 800 number, or can take your customer to a specific page on your website.
So if you know how to generate and use it, this can be an amazing tool to grow your business using a simple business card handout. You'll save trees, save cash and make more cash too.
Now having a QR code isn't enough, said CNNMoney. You have to know how to use it effectively. We agree. You don't just take someone to your home page and drop them off, thank you very much. Your web address on your business card can help someone do that too.
You have to think the use of a QR code through, but if you do, you will drive more business for your business.
If you plan to be at the Texas Manufactured Housing Association or New York Housing Association annual meetings, you will hear about QR codes and a lot more ways to drive good business in our Dominate your Local Market 2 seminar.
Need some QR code or other web services? Send us an email with WEB Services or QR Code in the subject line. Or go to our business-building, money-making Solutions page.
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