Enhancing Confidence

How do you choose the companies you work with in your business?

Generally, we think that price, service and selection are the determining factors, but studies show the most important factor is confidence. Confidence that the company is stable and able to provide what we need. And how do we determine confidence? The answer might surprise you. Viewing Advertising.

A study by Nielsen IAG Financial found that companies that advertise, instilled more confidence in consumers. 55% of respondents who said they had seen frequent advertisements from their financial institutions had “complete confidence” in their bank, insurance company, or investment firm's financial health and stability. Only 18% said they had “little or no confidence” in the company. On the other hand, of those who saw little or no advertising from a financial firm, 45% said they had “little or no confidence” in that firms stability. The study summed up the results perfectly,”Out of Sight can mean Out of Business."

Now confidence is not as true measure of a business' health or capabilities, but in the business world Perception is Reality.

Advertising your company not only keeps you top of mind with those that need your products and services, it generates confidence in your companies stability and abilities. That name recognition and confidence equals stronger relationships, new business and new revenue. ##