Getting More Good PR for Manufactured Housing from the Media

The recent interview by UMH's Sam Landy with REIT online, shown below, showcases an important way to advance the public conversation about the tremendous value manufactured housing offers.

When you watch the video, it is worth noting that Sam Landy used the names of a number of other MH Industry companies during his interview. That practice has value on many levels. “Hogging the glory” isn't a secret for looking good with the media, rather, sharing the glory will benefit you and the industry more.

Sam Landy's casual yet gracious manner made him look better, because he was showcasing others in a favorable light too. That arguably made the manufactured housing industry look better. Everyone benefited.

We use a similar process here, as we noted in a another recent Cutting Edge blog column linked here.

Successfully Engaging the Media

Two years ago, we did a panel presentation at MHI's Congress and Expo at the convention center in Caesar's Palace in Las Vegas, Nevada. The topic was entitled, Engaging the Media, Making Positive PR and Good Media Relations a Reality.

Sam Landy's interview with REIT is a good example of how good PR can be obtained and how it benefits your organization or the industry at large.

We don't just talk theory about getting good PR, we do that for our clients and companies and have for many years. Samples of good PR that we've obtained for our clients are found on this page, linked here.

Want to learn more about how to get good PR for your location, company or association?

engaging-the-media-mhpronews-manufactured-home-professional-news-

You can get a copy of the PDF of that power point free by emailing me at latonyk@gmail.com or tony@mhmsm.com. Or ask your association to have us put this presentation on live or via webinar for your group, as we have in other state, regional and national industry meetings.

Engaging the Media, it takes some time and effort, but it pays!

When you reach out to the media, make sure you include a link to ManufacturedHomeLivingNews.com in your message. That site makes our industry look good and thus will make you look better too. That will give the media an interesting 'third party' taste, and will increase their interest in what you have to say. ##

PS: Check our many Exclusive and Red Hot Featured Articles for June and see the

other new stories at MHLivingNews.com too.

L. A. "Tony" Kovach