I was scanning the news feeds at MHMSM.com and came across this article from a local newspaper in western New York about one way a manufactured home retailer has used to get potential customers to come into their facility and give them valuable marketing information.
OK, it’s nothing new, but how many of you are actually using something like this? And the extra publicity of having the local newspaper announce the winner increases the exposure.
Owl Homes of Fredonia announces June winner
Dominic Bellanti, President of Owl Homes of Fredonia, has announced June’s winner of a $100 gas card. The winner is Erik Kraft.
There is no purchase necessary to be entered to win. Just stop in, fill out and complete a guest registration form and be entered to win monthly prizes and the year-end grand prize.
Owl Homes of Fredonia is Western New York’s leading dealer of modular and manufactured homes. Owl has a product history over the past 45 years of providing affordable housing to residents throughout Chautauqua, Cattaraugus, Erie and surrounding counties.
Please stop by and view the 12 fully furnished model homes that Owl Homes of Fredonia has on its sales lot. They are open Monday-Saturday, and other hours by appointment.
Call for hours today. Stop by 3752 E. Main St, Fredonia or call 673-1366 or visit www.owlhomeswny.com
Source: Dunkirk (NY) Observer
This is another example of how to obtain more info from walk-ins . It can also be used as the lure to get more personal information from prospects who have already given you minimal information (name and email address) on your website.
Send out an email to your list (you have a list, don’t you?) with an offer similar the one Owl Home uses. Get them to stop in and fill out an entry form that captures more information you can use in your marketing efforts.
Or take it one step further and have them fill out a more detailed form online. More will participate if the requirement that they stop in is eliminated, but you’ll also lose the chance to strike up a personal dialog.
Used in combination (smaller prize for online and larger one of those that come in), this could be a very powerful means of getting more leads.
An as with all good ideas, this one is simple, but you’ve actually got to do it to get results.