Happy St. Patrick’s Day!
St. Patrick’s Day, like Mardi Gras and Cinco de Mayo, started out as a holiday for a specific group of people, in this case the Irish. As the holiday gained status in the culture of big cities like New York, Boston and Chicago, it it spread to smaller towns and cites and became a holiday for anyone who would declare themselves “Irish for a day.”
It is now one of the biggest “unofficial” holidays celebrated by people everywhere looking to usher winter out the door with a boisterous holiday.
Are you taking advantage of the spirit of St. Patrick’s Day in your promotional schedule? If not, why not? And you’ve missed out planning for this holiday, how about March Madness, April Fool’s Day, Earth Day, Cinco de Mayo, Derby Day (I am in Kentucky, you know), Mother’s Day and Memorial Day?
Is that enough to keep your holiday promotion juices going for a while. Use them as a theme to promote something to get folks to visit your retail center or community. Everybody is in a better mood when in holiday mode.
Take every opportunity to “meet and greet” them when they in a more positive frame of mind and you’ll notice a difference in both the short and long runs.
Previous post on BobStovall.com with more information on Holiday Promotions.