"Build it and they will come," worked in a movie, but what works in Hollywood is not always true in the real world.
There are more billionaires (2,325) than at any time in global history. There are also more websites than at any time since the Internet began, those facts are no surprise. What is a surprise is that there are now over a billion websites on line! The reason this is important, is how do you get found in that immense pile of choices consumers now face?
Depending on the study you look at, somewhere between 90-94% (+/-) of all home hunters are doing housing hunting online. The use of smartphones and tablets has also changed the search engine and web-world in just a few short years. You can pay for TV ads with your website, or take out display ads like larger companies do as ways of getting your website found. You can set up a budget for a service like Google ad words. All of these are different ways to 'buy' traffic and increase your website's visibility.
If you do those, great, you likely have a decent budget for marketing! But let me suggest that what you absolutely need regardless or budget is a "hyper-local strategy."
There are basic elements to a hyper-local strategy. If you are updating a website or are planning for a new one, then make sure that hyper local and mobile web friendly are part of your mix in the site's design. Make sure you ask for a user-friendly content management systems (CMS), have auto response and CRM (customer relationship management) capabilities.
We will plan to offer a free seminar at the 2015 Louisville Show on hyper-local marketing, mobile web, CMS and SEO (search engine optimization) strategies. Bring your note-pads and bring your tech-savvy colleagues! The road to success in 2015 passes through the Louisville Manufactured Housing Show.
5 Reasons for MHPros to Attend the 2015 Louisville Manufactured Housing Show
If you can't wait until Louisville, please click on my name linked below, and call or email me. Otherwise, do what thousands did last year, brave whatever the weatherman can throw at us, and come to Louisville! I hope to see you there.
Remember, with a billion websites out there, you have to plan and execute for success. ##
