Whenever I'm working with new clients, in fact before we accept and begin a marketing/sales project, we spend some time on the topic of attitudes and perceptions. This is done early on. Why is it important? And just how important is it?
Before answering those questions, let's ask this…can experience be valuable in life? Sure it can, so long as we take an experience and learn the positive lessons it provides.
Henry Ford said it
"Whether you think you can or whether you think you can't, you're right."
– Henry Ford.
Ford's statement is fundamental. Thomas Edison would not have had his breakthrough in creating the electric light bulb had he not first believed it could be done, and then persisted through ten thousand failed attempts before he finally accomplished his goal!
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That is the proper attitude at work.
Negative Attitude is the opposite of what Edison did. If you think you can't do something, Henry Ford quote says you are correct. But if you believe you can do something, then too, you are right.
The question is "how."
It is not negative to say or ask, how might this be done? But if the arms are crossed, and the folded armed/closed minded person is essentially daring someone to prove them wrong, that's not easy, is it?
How we perceive something – how our customers perceive something – these are important. Understanding that perception, and what is the thinking behind that perception, one can begin to deal with an issue.
Given our industry is widely misunderstood, it is up to us as professionals to learn how to deal with that reality! When you help people see the value of modern manufactured housing, more homes are going to get sold. Period.
We've designed MHLivingNews to provide information value to consumers and professionals alike. One is this video, that explains modern manufactured housing in a way that cuts through the negative noise the public often has.
Attitude is more than "can do" vs. "can't do." But that is an element of attitude that ought not be overlooked.
To grow your sales, you must first start with the belief that it can be done. That the right – can do – attitude.
Programing Note! We'll be doing two different free sessions at the 2015 Louisville MH Show. Please see the information on education for industry pros, linked above. Remember, the right attitude and forging the proper perceptions are critical to marketing and sales success. Take that to the bank. ##
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