We will have 3 different business-building seminars for retailers and communities who are coming to the 2016 Tunica Manufactured Housing Show. We routinely have a packed room – so come a few minutes early to get a seat! These are so popular, they are often SRO – Standing Room Only – Professional Seminars, Panels and …
In the fabled Seven Habits of Highly Successful People, Dr. Stephen Covey in cites ‘sharpen the saw’ as one of those keys to sustained success. Sharpen the saw covers a lot of ground, including re-creation which is the root for recreation, taking a break, recharging the batteries, etc. A recent article in the Washington Times …
The right types of story telling will increase sales. Marketing and selling a big ticket item like a manufactured home often includes financing. In the Dodd-Frank/CFPB era, there are many things that you as a retailer or community can’t say or do, but that we as trade media can accomplish legitmately as part of an …
Manufactured Home Financing, Video and Story Telling Read More »
At MH conferences, corporate and industry events where I present, a routine question to the attendees goes like this: “Do you think that the media has an impact on manufactured housing’s image and sales?” Typically, every hand in the room goes up. When asked, do you think the overall impact is positive or negative, most …
There may have been 2-3 dozen MHPros in the final session of the NCC’s 2015 Fall Leadership Forum on Friday. So of the some 275 +/- that signed up and came, about 85% missed what Lisa – the final presenter from the multi-family side of housing – had to say about what she learned in …
Turning the Page in Manufactured Housing Marketing and Sales Read More »
Statistics and facts don’t mean much without a solid context. If you’re told that someone is getting a 40% result, in some fields, that would be terrible; in others, terrific. The surgeon who does a routine procedure that’s successful only 40% of the time would not create much confidence. By contrast, the baseball slugger – …
