Some may look at the headline and ask, can there be ‘bad’ sales? Those who have never had a bad sale will be those who ask that question. We all have customers we want to attract. Remember, we are talking about getting more cash or good credit customers, there are no references to protected classes implied.
So how do we grow the sales of new Manufactured Home (MH) Infills into your community?
There are many – dozens – of proven ways, but let’s look at one today.
Start with this reality check. If your MH Community (or retailer center) has been there for years, people have already formed an image or opinion in their minds. Some may like, love or be okay with your location and homes. Others won’t like it and don’t like what they THINK (mistakenly) that MH is. That’s life.
So, how do we get more people with cash or good credit to give you a fair first or second look? You have to shift their perspective with new insights.
Videos on the Manufactured Home Lifestyle
A video of a house can be nice, but it’s unlikely to change a negative, anti-MH perspective. What will? When you directly challenge it with some new, compelling and hopefully appealing insight.
Those insights come when you challenge a stereotype or shatter a myth.
The Pharmaceutical Executive that sold his big house for a modern Manufactured Home
One example is our latest video on ManufacturedHomeLivingNews.com. This gent and his wife both had great jobs. They could buy any conventional house they reasonably wanted. He’d built new houses and worked from years in real estate sales. This is a great story and video, click the image below and see for yourself.
Once you see it, share it with your team mates. Then, share it with those MH skeptics! Send it to your friends, put it on your social media. We know companies closing more sales by showing the appropriate video(s) to those who are sitting on the fence.
The POINT…The POWER of “Third Party!”
Wayne Coakley, Business Reputation Professional, talks about the power of third party references.
If you have videos about people living in one of your fine manufactured homes, people who loving their MH Lifestyle, that’s the subject for a good video. You let prospective customers see their home, while listening to the person living in it talk about manufactured home living. You may show the neighborhood they live in, literally through a new lens.
You could make your own videos, but they are still yours. You can hire a videographer, but they may not have a clue as to how to present the MH or MHC message. Besides bringing you the POWER of a Third Party – the Lifestyle News – viewpoint, we are often less costly than having a local firm do videos. Plus we know what to ask, and how to package it.
Videos like these can change perspectives, buy opening people’s eyes and minds. Have them Made well, and use them correctly as part of a broader strategy and you will attract more customers with cash or good credit. See the links below for related stories. ##
By L. A. “Tony” Kovach – speaking of third party, please click my name to check out the linked article, written and published by a third party.