Marketers in our industry could study President-elect (PE) Donald J. Trump’s campaign for the White House for years to unpack all of its lessons. We will only scratch the surface, but let’s inspire some Ivy League graduate students, while also identifying ways you and your location(s) can benefit from these lessons too. First, PE Trump …
What Marketers can Learn from the Trump Campaign Read More »
Last summer, when we began to update our content delivery and then brought RC Williams on board as our Daily Business News writer, our readership rose significantly. We were already the runaway #1 in Manufactured Housing Industry News, Tips and Views Pros Can Use © trade media site. But it was good to see even more growth. …
Content is King – Proper Presentation, Messaging Matters Read More »
When something new pops up on the horizon, that isn’t always a signal that a professional should automatically jump on the bandwagon. Once something is taking root, then it makes more sense to jump in. For example, being on Facebook 10 years ago wasn’t as important as it became 5 years ago, or how much …
Trending – White Board Video Marketing, Manufactured Housing and You Read More »
Since my early days in retail MH in the 1980s to working with MHCs and then B2B as well as B2C in the present, my passion and respect for this great industry has been steady. Why? Because MH is an amazing product, an incredible value – be it the entry level “shade and shelter” homes …
Truth Well Told and Manufactured Housing Marketing, Sales & Management Read More »
When we market for MH clients, besides just a website or social media, we often use print and digital publications. So when The Daily Journal told MHProNews the following facts about the results from online and print media, we naturally wanted to look closely at this graphic below and share it with our readers. Note …
Print and Online Publisher Ad/Marketing Impact Study & Manufactured Housing Read More »
Let’s be candid. You can say all kinds of great things about your business. But what matters more to a retail shopper is a testimonial. Its not that they won’t listen to you, but some studies suggest that the impact of a third party testimonial is 7 times to 8x greater than just your own …
Cash and Good Credit Customers Want EVIDENCE – Why MH Testimonials Matter Read More »
