Let’s state the obvious – advancing the MH industry and your place in it – Its all about good, persuasive storytelling. This isn’t something we just preach – in collaboration with others in operations like yours – we’ve been practicing it for years. Notice how each of these stories advances the MH industry, as well …
Common Sense Will Spur Manufactured Housing In Your Market! Read More »
ICYMI – In Case You Missed It, the Trump presidential campaign website has featured an MHProNews article by Soheyla Kovach, click the screen capture below to see it. Watch for another article by Soheyla in the June issue of MHProNews.com next week. Supporting the MH Regulatory Fairness Agenda in DC and beyond MHProNews.com recently produced a new video, and …
Change is a constant in life. For the sales professional, management or owners doing what yields the best bottom line results is attractive. When industry MH and MHC leaders recently talked about attracting more of the site-built market to consider manufactured homes, they were stating the obvious need for manufactured housing to grow from its currently …
Profitable, Bottom Line Change for Manufactured Housing Pros Read More »
MHPro Marketers! Have you heard? Content is King! Do you market B2B (business to business) to the MH Industry? Do you market B2C (business to consumer) with products or services with an MH connection? If so, then this column is for YOU. Let’s start with some examples, and then summarize the point at the end. …
MHPros+Content Marketing – Graphic & Facts Worth 1000 Words Read More »
If a picture is worth a thousand words, then an infographic can be worth still more. Good video takes time, effort and has a cost, but you’ll see from the third party facts below why investing in video makes good (Dollars and sense. 😉 One reason MHProNews and MHLivingNews dominate in their respective categories is …
Content Is King! Blogging, Video B2B and B2C Tips for Manufactured Home Marketers Read More »
The right types of story telling will increase sales. Marketing and selling a big ticket item like a manufactured home often includes financing. In the Dodd-Frank/CFPB era, there are many things that you as a retailer or community can’t say or do, but that we as trade media can accomplish legitmately as part of an …
Manufactured Home Financing, Video and Story Telling Read More »
