What are your plans while at the 2016 Louisville MH Show? To catch the latest updates from other companies at the show, see their Corporate Press Releases, linked here. Beyond that, a quick backgrounder below will be followed by a tip that can boost your business. You’ll want to make sure you work what follows into …
What’s Your Plan During 2016 Louisville Manufactured Housing Show? Read More »
The excuses given for low performance in MH are nearly endless. Blame the lenders, blame the leads, blame the CFPB, blame the marketing, blame Congress, blame local zoning officials, you get the picture, because you’ve heard them all and more. So beyond the blame game what’s next? How about not being the victim? How about …
Easy Doesn’t Pay Well – in Life, or Manufactured Housing Read More »
Let’s start with the obvious. This is an MH industry marketing and sales focused blog. And in every new year, owners, managers, associations and those with a fire in their belly who want to improve their front line performance ponder and then resolve to learn and execute ways that improve their bottom lines. If you’re …
Marketing, Sales, Management, Metrics and 2016 Resolutions Read More »
At MH conferences, corporate and industry events where I present, a routine question to the attendees goes like this: “Do you think that the media has an impact on manufactured housing’s image and sales?” Typically, every hand in the room goes up. When asked, do you think the overall impact is positive or negative, most …
There are two ways to earn more in 2016 selling manufactured homes (MH) or filling vacant MH sites. There is 1) trial and error, groping for ways to improve marketing and sales performance. Then there is 2) leveraging other’s knowledge, expertise and experience to shorten the learning curve, and advance your business or career more …
Statistics and facts don’t mean much without a solid context. If you’re told that someone is getting a 40% result, in some fields, that would be terrible; in others, terrific. The surgeon who does a routine procedure that’s successful only 40% of the time would not create much confidence. By contrast, the baseball slugger – …
