Corporate, business and association leaders, please take note. Ron Thomas Sr., MMHF Chairman and RV MH Hall of Fame inductee, has talked about the hunger that exists for education among manufactured housing professionals. Indeed, MH state, regional or national trade associations – as well as private events – demonstrate that hunger that Ron Thomas Sr. …
Let’s over-simplify and state the obvious. MH growth depends on 2 things: 1) enhanced performance by any given professional; and 2) greater acceptance, interest and demand for MH by the home buying public. Both of those 2 have what we could call education in common. Each of those can be done on the personal, location, …
Every savvy marketer knows that your choice of words matter. Any thinking, successful sales pro should knows that too. It stands to reason that management should also be aware of that reality. Sadly, we see widespread evidence that much if not most of MH fails to grasp a truth uttered by no less a figure …
Words Matter – Mobile, Trailer vs. Manufactured Home Marketing, Sales and Management Read More »
The recent interview by UMH's Sam Landy with REIT online, shown below, showcases an important way to advance the public conversation about the tremendous value manufactured housing offers. When you watch the video, it is worth noting that Sam Landy used the names of a number of other MH Industry companies during his interview. That …
Getting More Good PR for Manufactured Housing from the Media Read More »
The early feedback on our new image building resource is in. So far, all of it has been very positive! Examples of actual comments: "I like it. I like it so much, that I plan to steal some ideas"…from the new site and use it. "Very impressive. This keeps getting better and better." "The original …
In marketing, there is theory and then there is practical reality. “Talk can be cheap,” so we'll show you tips we've done successfully for years, and yes, you can too! Let's jump in and get started with events, personality and organizational marketing (EPO Marketing). We will offer actual examples and each will be followed by …
