It Pays!

There are arguably only a limited number of reasons to advertise. At or near the top ought to be that it pays! Sound marketing yields healthy ROI. Poor or no marketing costs you money.

There are many reasons why people – notably during challenging economic times – think they should stop or cut back on advertising or marketing efforts.

But according to By the Way:

"Here’s the thing: More than 48 percent of U.S. adults believe a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling."

Long before they shared that statistic, wise Henry Ford said this:

“A man who stops advertising to save money

is like a man who stops a clock to save time.”

Take another automotive example from History's website:

"Although automobile sales collapsed during the Great Depression, Sloan could boast of GM that “in no year did the corporation fail to earn a profit.” (GM retained industry leadership until 1986 when Ford surpassed it in profits.)"

Independents failed, but GM created a strategy during the toughest of economic times that combined ads and innovations that kept buyers and profits coming.

An Example from Manufactured Housing

While something unforeseen could still occur, the 2013 LouisvilleShow.com appears to be headed towards a new record turnout, post 2010. There are a host of reasons why this is so, some of them covered in this linked Industry in Focus report.

But certainly, the show sponsors and organizers believe that internet marketing is one of those reasons for the successful return of a show that many thought died forever in 2010.

Let's see what others (disclosure: who happen to be our clients) say:

"Tony, there is no question that your internet approach (advertising on MHProNews.com and their new website) helped make the strong come back of the Louisville Manufactured Housing Show…a success." –

Dennis J. Hill

Louisville Show Coordinator

“Great job with the (LouisvilleShow.com) website, Tony! It’s easy to follow and with the great pictures and information you provide about the Show as well as the city of Louisville, everyone will want to attend the 2013 Louisville Show.” –

Betty Whitaker

Executive Director

Kentucky Manufactured Housing Institute (KMHI)

A member of the Midwest Manufactured Housing Federation (MMHF)

The parent organization to the Louisville Show

Today marketing may mean a classified for some companies, banner ads, jump pages and email marketing for others. Marketing may mean using some targeted print, mailed or other media. But be it business to business (B2B) or Business to Consumer (B2C), it must include Internet marketing – websites, email and online ads – in order to get the most bang for your bucks.

The other thing businesses need is pro-growth education and information! Be at the LouisvilleShow.com to get more tools for success. The downloadable Louisville Show Brochure is linked here.

We will be there at booth #115. kindly stop by and say hi while you are at the show. You might find a fun surprise or two if you do! Check back to see what that fun surprise is, and how you might benefit in YOUR marketing by stopping by, and it will be free! ##

PS: Check our many Exclusive and Red Hot Featured Articles for January and see the

other new stories at MHLivingNews.com too.

L. A. "Tony" Kovach