Did you ever see the movie, “The Sting,” with Robert Redford and Paul Newman? If you haven’t, see it. It’s one of the all time greats. It won 7 Oscars in 1974, including Best Picture.
It’s about two con artists who team up to pull off a big con on a mob boss that killed their mutual friend. They assemble a talented team of small time grifters and con artists, rent a basement hall and set it up as a gambling parlor and lure the mob boss in with a get rich quick scheme. I won’t spoil the rest for those who haven’t seen it, but there is a business attitude that I bet most who have seen it never thought about. That business attitude is You’ve Got to Spend Money to Make Money. To pull their scheme off, they needed to rent a hall, buy the furnishings, buy suits to look the part, and pay for all the stuff that made their con look real.
You’ve got to spend money to make money, means spending the money on the things that will help your business grow. Buying the technology that generates sales or more efficiently runs your business. Well thought out advertising and marketing to provide exposure for your products or services. Top talent to manage, design, build and sell your products. Training that gives your sales force the edge in the marketplace. All of these expenses are necessary for business success.
So what are you doing? Have you invested in the improvement of your website? It’s not enough just to have one. It has to be visually appealing and content strong for your potential customers to use. Are you effectively reaching your potential business customers by utilizing strong advertising platforms like www.MHProNews? Are you marketing yourself at industry trade shows? Marketing and advertising are essential to your success. Are you hiring and retaining the best and most talented workforce? And are you using Marketing and Sales Training Programs to give them the competitive cutting edge? Your employees are your most valuable resource. Not giving them all the tools to succeed is unimaginable. All of these things cost money, but they all are investments that create tremendous value for your company and generate greater revenues.
As the tagline in the movie The Sting says…All it takes is a little confidence. # #
post by
Jeff Templeton
Business Development and Advertising
Business Development and Advertising
www.MHProNews.com
www.MHMarketingSalesManagement.com or www.MHMSM.com
Innovation – Information – Inspiration for Industry Professionals
www.MHMarketingSalesManagement.com or www.MHMSM.com
Innovation – Information – Inspiration for Industry Professionals
Office – 954-217-2571
Cell – 954-593-8897
Cell – 954-593-8897