Since my early days in retail MH in the 1980s to working with MHCs and then B2B as well as B2C in the present, my passion and respect for this great industry has been steady. Why? Because MH is an amazing product, an incredible value – be it the entry level “shade and shelter” homes …
Truth Well Told and Manufactured Housing Marketing, Sales & Management Read More »
Let’s state the obvious – advancing the MH industry and your place in it – Its all about good, persuasive storytelling. This isn’t something we just preach – in collaboration with others in operations like yours – we’ve been practicing it for years. Notice how each of these stories advances the MH industry, as well …
Common Sense Will Spur Manufactured Housing In Your Market! Read More »
In a Boston Globe Editorial dated June 1, 2014, one of the nation’s largest newspapers’ digital edition carried the following article, which advocated for manufactured and modular housing to be used in their city. We’ll share the entire column, under fair use guidelines, and then comment at the end. Their headline and article (from their …
Change is a constant in life. For the sales professional, management or owners doing what yields the best bottom line results is attractive. When industry MH and MHC leaders recently talked about attracting more of the site-built market to consider manufactured homes, they were stating the obvious need for manufactured housing to grow from its currently …
Profitable, Bottom Line Change for Manufactured Housing Pros Read More »
What are your plans while at the 2016 Louisville MH Show? To catch the latest updates from other companies at the show, see their Corporate Press Releases, linked here. Beyond that, a quick backgrounder below will be followed by a tip that can boost your business. You’ll want to make sure you work what follows into …
What’s Your Plan During 2016 Louisville Manufactured Housing Show? Read More »
The excuses given for low performance in MH are nearly endless. Blame the lenders, blame the leads, blame the CFPB, blame the marketing, blame Congress, blame local zoning officials, you get the picture, because you’ve heard them all and more. So beyond the blame game what’s next? How about not being the victim? How about …
Easy Doesn’t Pay Well – in Life, or Manufactured Housing Read More »
