Analogies are a useful way to share a new, misunderstood, unique, or different concept. We’ll use a powerful insight based upon a widely understood analogy today to illustrate a professional point. The common concept of ‘evangelization’ is a spiritual or religious one. Indeed, we will briefly examine that use of the term ‘evangelization,’ to see how – …
“It’s amazing what you don’t know about something you’ve been aware of or involved with much of your life.” That quote is my paraphrase of what a baseball legend said about his profession. That quote applies to everyone, in every profession – but it is truer for manufactured housing than most realize. Here’s another pensée …
Marketing & Sales 101 – Be Where Your Target Audience Is Read More »
You’re here for good reasons. To learn, grow, earn and return. In Merchants and Crusaders, we described why it makes sense to do business with us. 800 words could be summed up for marketers this way. We’re #1. We have the best and biggest B2B audience of its kind in the industry. B2C, we provide …
B2B and B2C Manufactured Housing Marketing, Sales, and Management Read More »
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It’s all about good, tailored story telling. Everything else are details and commentary. ## (Come and learn some of those details at the Business Building Seminars at the Tunica Show, Tuesday, March 28th from 1 to 5 PM.) By L. A. ‘Tony’ Kovach.
Sometimes I must remind myself there are times when less is more. But there are also times when the details are crucial. Knowing when ‘less is more,’ and when ‘the details will matter’ to a prospective client – those are critical issues. Several of our clients stopped by our display at the Louisville Manufactured Housing …
Sell More Customers by Opening Eyes and Opening Minds Read More »
