A basic desk-top video production posted last year on ManufacturedHomeLivingNews.com anticipated some of the key findings of the recent IBHS hurricane wind study test. Frankly, the NBC News video has certain advantages and was of course done by big time news pros. But the two videos and related articles make a potent 1-2 punch for Manufactured Home sales professionals who are trying to win over someone 'on the fence' about our highly durable homes.
You can see this video, plus one that shows a
conventional house swept away in less than 10 seconds
by a tornado, both on the page linked here.
The comments back and forth that have come in as a result of this video have also been useful, some from people who thought we were full of it. We incorporated some of those into the video commentary on the NBC News broadcast of the IBHS hurricane wind test, along with facts from other research.
In market and sales, emotions compel, but reason is used to justify a decision. How many times have you had someone 'sold,' application, deposit and purchase order in hand…
…but then they went back to their place, told their friends or family that they were buying a 'mobile home' and all of a sudden, they are ready to back out? When you got them to open up, how often does the myth that 'manufactured homes blow away' in a tornado hit you in the face?
Hey! We train MH Pros and have done/managed MH marketing and sales personally for years, so we know what you experience!
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(Original Image credit: WikiCommons, Poster © 2014 by Lifestyle Factory Homes, LLC)
That's why it is important to stay plugged into what the news reports shared on MHLivingNews can mean for you, your business and sales. The more inside the ranks of MH Professionals to be on MHProNews, and why our pros should read and share articles on and MHLivingNews.com. When you do that, more homes will be sold. It's guaranteed, because facts do matter.
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15 minutes a day on MHProNews,
7 minutes a day on MHLivingNews.
Share with your associates and prospects
and Repeat.
Email a link to a story to someone who needs to see it or post it on Facebook. Put up an RSS feed. If you want to sell more homes in your market, this is a no-brainer way to influence people you know to better understand and appreciate MH. That's our saga for today, and I'm are sticking with it. ##
