Since my early days in retail MH in the 1980s to working with MHCs and then B2B as well as B2C in the present, my passion and respect for this great industry has been steady. Why? Because MH is an amazing product, an incredible value – be it the entry level “shade and shelter” homes …
Truth Well Told and Manufactured Housing Marketing, Sales & Management Read More »
When we market for MH clients, besides just a website or social media, we often use print and digital publications. So when The Daily Journal told MHProNews the following facts about the results from online and print media, we naturally wanted to look closely at this graphic below and share it with our readers. Note …
Print and Online Publisher Ad/Marketing Impact Study & Manufactured Housing Read More »
Let’s state the obvious – advancing the MH industry and your place in it – Its all about good, persuasive storytelling. This isn’t something we just preach – in collaboration with others in operations like yours – we’ve been practicing it for years. Notice how each of these stories advances the MH industry, as well …
Common Sense Will Spur Manufactured Housing In Your Market! Read More »
In a Boston Globe Editorial dated June 1, 2014, one of the nation’s largest newspapers’ digital edition carried the following article, which advocated for manufactured and modular housing to be used in their city. We’ll share the entire column, under fair use guidelines, and then comment at the end. Their headline and article (from their …
ICYMI – In Case You Missed It, the Trump presidential campaign website has featured an MHProNews article by Soheyla Kovach, click the screen capture below to see it. Watch for another article by Soheyla in the June issue of MHProNews.com next week. Supporting the MH Regulatory Fairness Agenda in DC and beyond MHProNews.com recently produced a new video, and …
The right types of story telling will increase sales. Marketing and selling a big ticket item like a manufactured home often includes financing. In the Dodd-Frank/CFPB era, there are many things that you as a retailer or community can’t say or do, but that we as trade media can accomplish legitmately as part of an …
Manufactured Home Financing, Video and Story Telling Read More »
