MHPro Marketers! Have you heard? Content is King!
- Do you market B2B (business to business) to the MH Industry?
- Do you market B2C (business to consumer) with products or services with an MH connection? If so, then this column is for YOU.
Let’s start with some examples, and then summarize the point at the end.
Example – Supply and Repair Firms
Last month, March 2016:
Over 55,000 hits on this ONE published article in ONE month. Now its been 2 years since this article went live. At an average of 40,000 hits a year x 24 months, that’s 960,000 hits – or roughly half a million a year, on this one article on this topic!
Now stop and think…Multiply that times dozens of articles a week on MHProNews, and dozens monthly on MHLivingNews.com.
That’s the power of Content – good SEO is part of the reason that the traffic on this is so good.
Example 2: MH Loans –
Let’s round this one down to 15,000 monthly x 12 = 180,000 a year…but keep in mind, we have numerous articles a year on this topic.
Is the Light Bulb Going off? This is The Tip of the Iceberg!
Think about millions of searches on
- Manufactured Homes,
- Modular Homes,
- “Mobile Homes,”
- “Windstorms,”
- “Tornadoes,”
- “Testimonials,”
- Comparisons to conventional housing, apartments, etc., etc..
We have articles – or articles with videos – that have tens of thousands of hits monthly.
Pick a topic, and there are good odds we have one or more articles about that...each of those are potential opportunities for the placement of an ad or a ‘learn more, get a free report button’ at the end of the article, allowing for a click through or lead capture by a company or organization like yours.
As Soheyla said in one of her articles this month, by doing content marketing on a national trade media platform, our MH Alliance/Partners in Progress (sponsors, advertisers) get multiple benefits, including third party reinforcement of their brand.
Third party studies demonstrate that such articles or third party video can be 7 times more effective than an article or video done about yourself for your business, organization, event or location.
To learn more, email latonyk@gmail.com or call 863-213-4090, and let’s set up a time to explore deeper how content marketing – specifically with MHProNews and MHLivingNews. ##
By L. A. ‘Tony’ Kovach.
Connect – https://www.linkedin.com/in/latonykovach
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Office 863-213-4090. Email – latonyk@gmail.com
MHC-MD.com and LATonyKovach.com